HONG KONG, Dec. 11, 2019 /PRNewswire/ -- As its customers' trusted partner, AXA Hong Kong is committed to providing comprehensive insurance solutions to empower Hong Kong people to live a stable and prosperous life. As such, AXA Hong Kong conducts an annual survey to better understand the needs and sentiment of Hong Kong people. This year's survey has expanded from covering primarily financial wellbeing to addressing six comprehensive dimensions, namely, Physical Wellbeing, Mental Wellbeing, Financial Wellbeing, Social Wellbeing, Fulfillment, and Purpose (under which 34 attributes were measured). The AXA Wellness 2019 survey was conducted online[1] among 1,000 Hong Kong respondents aged 18-60 from 25 October to 1 November 2019.
This year's "AXA Wellness Index" is 59 points out of 100, showing room for improvement in the overall quality of life for Hongkongers. The survey reveals that among the six wellbeing dimensions, their relative relevance to overall wellness is: Physical Wellbeing (82%); Financial Wellbeing (79%); Mental Wellbeing (76%), Social Wellbeing (72%), Fulfillment (68%); and Purpose (57%). Their respective satisfaction scores are: Purpose (63 points), Mental Wellbeing (63 points), Physical Wellbeing (61 points), Fulfillment (60 points), Financial Wellbeing (54 points), and Social Wellbeing (50 points). The results reflect an overall dissatisfaction in terms of financial and social wellbeing.
"To gain a deeper understanding and to better address the changing needs of people in Hong Kong, we have evolved our annual survey from a financial-centric AXA Stability and Prosperity Index to a more holistic AXA Wellness Index which unprecedentedly covers six holistic wellbeing dimensions and 34 attributes under these dimensions. As one of the most comprehensive wellness surveys in the market, we aim to understand the all-round wellbeing of Hong Kong people and identify factors or gaps where we can play a role to the betterment of our customers and the society," said Andrea Wong, Chief Marketing and Customer Officer of AXA Hong Kong and Macau.
Social wellbeing scored the lowest in satisfaction among the six wellbeing dimensions
In this year's survey, Hong Kong people scored the lowest on Social Wellbeing (50 points), within which the "Social Stability" attribute scored only 30 points, which is the lowest among the 34 research attributes. Among the post-90s respondents, 22% believe that "Relationship with Family" is one of the most important social wellbeing factors contributing to their Overall Wellness. More than half of the post-90s respondents (54%) also cite family support as one of the key factors in building toward their stable and prosperous life in the next five years.
Mental wellbeing is ranked among top 3 for relevancy to wellbeing, however over a quarter of the respondents found they have no one to talk to
Mental wellbeing is the third most relevant dimension for wellbeing. Over one-quarter (28%) of respondents said that there is no one they feel comfortable talking to when they encounter emotional distress. Among these, they do not always feel comfortable sharing with people they know including colleagues (66%), parents (65%), children (44%), friends (43%) and partners (37%), but are more receptive to seeking professional support including hotline and face-to-face counselling. When comparing with women (25%), men (32%) find they have no one they feel comfortable to share their troubles. This reflects that there is a strong demand in Hong Kong for professional support in addressing mental health issues, and in particular a need for mind health support.
Financial wellbeing ranked 2nd lowest in satisfaction, the budget needed to live a prosperous life soared 40%
One-third of the respondents considered "being able to afford a desired lifestyle without worry" (33%) and "being able to accumulate wealth" (32%) to be among the attributes that are the most important in affecting their overall wellness, but only 9% of respondents think that "career achievement" is important. This implies people tend to accumulate wealth through investment or other earnings, rather than relying purely on income from work. For fulfilling a prosperous life, money reserves on average increased sharply by 40% to $22.77 million, up from $16.21 million last year. Meanwhile, achieving a stable life costs $6.69 million on average which remains relatively constant compared to last year. There is a need to plan better and earlier in order to save enough to live a stable or a prosperous life.
High-income female respondents are less satisfied with physical wellbeing
44% of respondents think that possessing "body health and strength" is one of the most essential factors contributing to their overall wellness. When asked to evaluate their own body health and strength, high-income female respondents (with monthly income over HK$30,000) only recorded 57 points in terms of satisfaction, as compared to 62 points from the overall respondents. Nearly one-fourth of the respondents (23%) from this group mentioned that they have visited a yoga/fitness facility in the past 3 years and nearly the same proportion of the high-income female (25%) will do the same in the next 5 years. This reflects that high-income females are more health conscious.
Key life goals in the next 2 years varies across life stages
When asked about goals in the next 2 years, the top three goals are: improving health condition, owning a residential property, and quitting the job and enjoy the desired life. Among each of these top goals, there are considerable differences among age groups which reflect the changing aspirations along a person's life journey. Post-60s respondents mostly (41%) put their priority on improving health condition; whereas nearly one-fifth post-70s (17%) aspire to quit the job and enjoy their life as they desire, and one-fourth of post 90s (25%) consider purchasing a residential property as the key goal in the near term.
"This year, we have expanded the scope of this annual Index to provide more holistic insights. Through these market insights, we strive to introduce more innovative and relevant products and services to empower people to live a better life, covering physical, mental and financial wellbeing," said Andrea Wong, Chief Marketing and Customer Officer of AXA Hong Kong and Macau added.
[1] The survey was conducted by Edelman Intelligence
About AXA Hong Kong
AXA Hong Kong and Macau, a member of the AXA Group, prides itself on serving over 1.3 million customers(1) in the region. In addition to being the #1 global Property & Casualty commercial lines insurer(2), we are also one of the largest health protection providers in Hong Kong and Macau.
'Empowering people to live a better life' is the goal of AXA Hong Kong and Macau, which is reflected in everything we do. We are one of the most diversified insurers, providing a full range of coverage for individual and commercial customers. We offer all-round, integrated solutions across Life, Health and Property & Casualty to address all their insurance needs.
As an innovative insurer, we leverage on Big Data and AI to transform the customer experience end-to-end, making insurance simpler and more personal. We continue to drive innovation notably in health and protection, supporting customers in prevention, treatment and recovery.
We also believe it is our inherent responsibility to support the communities in which we operate. AXA Foundation is our flagship corporate social responsibility programme covering all of our efforts in promoting health, education and community support to create a positive and lasting impact in Hong Kong and Macau.
THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK
(1) Including customers of AXA China Region Insurance Company Limited, AXA China Region Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA General Insurance Hong Kong Limited |
(2) AXA Corporate Solutions, AXA Matrix Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL's insurance and reinsurance operations combined |
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