Enriching performance venue resources and promoting the development of local culture, entertainment, and arts
HONG KONG, June 3, 2024 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") is pleased to announce that it is to be the title sponsor of Applause Pavilion, an indoor performance and event venue at Ocean Park Hong Kong. AXA, in partnership with Ocean Park and Yiu Wing Entertainment Group ("Yiu Wing"), which is responsible for the venue's planning and operation, will join forces to create a new events and performance hub in the Southern District of Hong Kong Island. Located at the heart of Ocean Park, AXA Applause Pavilion covers an area of approximately 1,200 square metre, accommodating up to over 900 people. This versatile venue will be ideal for hosting a wide range of small to medium-sized cultural performances and entertainment events, providing an exciting new platform for the cultural and performing arts community and bringing further vitality to the district.
Ocean Park has long been a beloved destination for both locals and overseas visitors. This collaboration leverages Yiu Wing's experience and expertise in concert planning and live performance production to further elevate Ocean Park's entertainment offerings, providing visitors with an even greater entertainment experience. The AXA Applause Pavilion is set to become a prominent performance venue in the Southern District of Hong Kong Island.
Sally Wan, Chief Executive Officer, AXA Greater China, said, "AXA is fully committed to supporting the development of the local arts and entertainment scene in Hong Kong. We are honored to be the title sponsor of AXA Applause Pavilion. Together with 'AXA x WONDERLAND' and 'AXA Dreamland', our sponsorship of indoor and outdoor performance venues now spreads across Hong Kong Island, Kowloon, and the New Territories, meeting the growing demand for cultural performances and entertainment events. By providing high-quality and diverse venue options, we empower artists and performers to showcase their talents while expanding the public's access to a wide array of performances and activities. This comprehensive approach is instrumental to fostering cultural and art exchange."
Daniel Chang, CMO and Partner, Yiu Wing Entertainment Group, said, "It is an honor for Yiu Wing to collaborate once again with AXA and Ocean Park as we transform the AXA Applause Pavilion into a state of the art cultural and entertainment hub in the Southern District of Hong Kong. We are a diverse range of exciting programs for the venue, bringing enormous new energy into the area!"
Ivan Wong, Chief Executive, Ocean Park Corporation, said, "Ocean Park is pleased to join hands with AXA and Yiu Wing Live to present diverse entertainment offerings and turn the AXA Applause Pavilion into a versatile indoor performance venue, adding showbiz glamour to the Southern District. We eagerly await the exciting array of concerts and performances to be staged at Ocean Park, and to welcome visitors with all-new viewing and interactive experiences."
To cater to the public's passion for diverse activities, AXA, Ocean Park and Yiu Wing will introduce a vibrant array of events.
AXA partners with Yiu Wing Entertainment again to present the AXA Applause Pavilion in Ocean Park. Management representatives from all three parties attended the grand opening ceremony of the venue. (From left: Ivan Wong, Chief Executive, Ocean Park Corporation, Sally Wan, Chief Executive Officer, AXA Greater China, Daniel Chang, CMO and Partner, Yiu Wing Entertainment Group)
About AXA Hong Kong and Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 94 million customers worldwide. Our purpose is to act for human progress by protecting what matters.
As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.
We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, insurer and an exemplary company.
About Ocean Park Corporation
Ocean Park is Hong Kong's unique home-grown theme park with a heritage of delivering family fun and fond memories. Since its opening in January 1977 as a non-profit organisation, Ocean Park has developed itself into a world-class attraction connecting people with nature. It has gained consistent recognition for its extraordinary experiences, conservation and education work, and relationship with the community. The Park has successfully transformed into a premier international resort destination with the launches of Hong Kong Ocean Park Marriott Hotel in October 2018 and Water World Ocean Park Hong Kong in September 2021, and the opening of The Fullerton Ocean Park Hotel Hong Kong in July 2022. For more information, please visit oceanpark.com.hk and waterworld.oceanpark.com.hk.
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