BBC Studios Asia's new licensing and consumer products team announce two licensing deals for South Korea

2023-06-05 11:00 1964

The deals are specific to character IP for Bluey and Hey Duggee as BBC Studios Kids & Family look to bring these smash hits to life across Asia.

SEOUL, June 5, 2023 /PRNewswire/ -- BBC Studios Asia has agreed licensing deals with SMG Holdings for Bluey and Studio Acorn for Hey Duggee, two of BBC Studios most loved and prestigious kids hits. The deals cover a wide range of children's products including publishing, apparel and accessories, homeware, local food product and live events.

BBC Studios Asia announces two licensing agency deals for global character IPs Bluey and Hey Duggee in South Korea.
BBC Studios Asia announces two licensing agency deals for global character IPs Bluey and Hey Duggee in South Korea.

The Emmy award-winning preschool animation Bluey follows a Blue Heeler puppy who is characterised by her abundance of energy, imagination and curiosity of the world. Loved by both parents and kids, Bluey is a global hit, the most-watched series ever on ABC iview in Australia where it is produced by Ludo Studio. 

Hey Duggee is based around 'The Squirrel Club' run by a big friendly dog called Duggee. Duggee teaches the Squirrels about being responsible, taking acceptable risks and most importantly... having fun! Produced in the UK by Studio AKA, Hey Duggee continues to be a leading success for BBC Studios Kids & Family slate and is the winner of three international Emmy Awards for best pre-school animation.

Sophia Spinelli VP Brands & Marketing, BBC Studios Asia says: "This is a really exciting development in our ambitious plan to build a Consumer Products and Licensing team to service the Asia market with our hero IP and global hits. Commercially we see huge potential in this area across Asia and with the development of our specialist team in 2023 we are really excited to announce such a big start."

Keke Oh, Chief Brand Officer, Studio Acorn says: "We are thrilled to represent Hey Duggee in Korea. Hey Duggee is the top-notch TV animation for kids learning to respect others by playing in their unique way. All these are illustrated in vibrant colors and styles. We are very excited and looking forward to the adventure with Hey Duggee."

SMG Holdings CEO, Choi Joon Seok says… "I fell in love with the unique nature of Bluey and am looking forward to bringing this special product to Korean audiences. This heartwarming show focusses on the importance of family and at SMG we truly believe this is where Bluey's global resonance comes from.

Products will be available by Q3 2023 across South Korea.

BBC Studios Consumer Products & Licensing business bring consumers a wide range of products including plush, figurines, playsets, card and board games, clothing, arts and crafts, stationary, backpacks, dairy products and stamps. BBC Studios offers these partnerships with some of the largest and most successful brands from BBC Studios including 'BBC Earth' and global kids smash hits 'Bluey' and 'Hey Duggee'. Both 'Bluey' and 'Hey Duggee' are Emmy Award Winners with both having an extremely strong digital footprint – 'Bluey' launched as the fastest growing pre-school Tik Tok account ever while 'Hey Duggee' has achieved over 2.3 Billion Youtube views


Source: BBC Studios