BECBM 2023 Unveils a Dazzling Spectacle of Beauty and Innovation at KLCC

Experience the Pinnacle of Global Beauty Trends and Brands, All Under One Roof

KUALA LUMPUR, Malaysia, Sept. 27, 2023 /PRNewswire/ -- Brace yourselves for the most captivating event in the beauty industry! beautyexpo & Cosmobeauté Malaysia (BECBM) 2023 kicked off in spectacular style at the iconic Kuala Lumpur Convention Centre (KLCC), with a dazzling display of beauty innovations enthrall visitors from near and far. As Malaysia's largest and longest-running beauty trade show, this annual sensation promises an exhilarating journey through the epitome of beauty trends and innovations from around the world.

Organised by Informa Markets, powered by Cosmoprof Asia, and endorsed by the Malaysia External Trade Development Corporation (MATRADE), BECBM 2023 is poised to become the epicentre of the beauty world. Running from 27 – 30 September 2023, the exhibition hall will be open to visitors from 10:00 AM to 6:00 PM on 27 – 29 September and 10:00 AM to 5:00 PM on 30 September. What's more, mark your calendars because, on the last day, this spectacular showcase of beauty trends and innovations will open its doors to the public, providing an exclusive opportunity for all beauty enthusiasts to be a part of this extraordinary event.

Wondering what's in store this year? Get ready to be amazed as BECBM 2023 unveils an astonishing lineup, featuring 800 top beauty brands and 300 exhibitors from 11 countries and regions. Malaysia, Korea, UAE, Hong Kong, mainland China, Taiwan, Japan, Vietnam, India, France, and Singapore are uniting to create a diverse and electrifying showcase. But wait, there's more! This year's showstopper features the Korea and Taiwan Pavilions, offering you a one-of-a-kind chance to explore the latest trends and products from these beauty powerhouses.

But the excitement doesn't stop there! BECBM 2023 is ready to roll out the red carpet for over 10,000 visitors from 29 countries and regions during this four-day extravaganza, creating international alliances and igniting business opportunities in the beauty realm.

Gerard Leeuwenburgh, Country General Manager of Informa Markets Malaysia, expressed his excitement, saying, "We are thrilled to once again host this prestigious event, showcasing the latest trends, products, and innovations in the beauty industry. The continuous growth of beautyexpo & Cosmobeauté Malaysia reflects the resilience and dynamism of the beauty sector in Malaysia and the wider region."

A multitude of industry associations, including the Association of International Certified Aestheticians (AICA), the Federation of Asian Beauty Industry Association (FABIA), the International Beauty Industry Trade Association (IBITA), the Kuching Association of Beauty Therapy & Cosmetology (KABTAC), the Malaysian Hairdressing Association (MHA), the Malaysia Cosmetology Chamber of Commerce (PAMM), the Taiwan Federation of Women's Beauty Business Associations, the United Asian Hairdressers Association (UAHA), and the Yongin Industry Promotion Agency, are rallying behind this grand event, solidifying its status as the ultimate platform for the beauty elite. BECBM 2023 is also pleased to welcome HealthLand as its official wellness partner, joining the growing list of supporters for the event.

Anticipate an exciting lineup of activities that will leave you spellbound. From the Ambassador of the Year Barber Competition presented by BaByliss PRO to The Mane Stage's Fabulous and Extravagant Hair Show, hosted by the Malaysian Hairdressing Association (MHA) & United Asian Hairdressers Association (UAHA), and the illustrious Crowning Glory Awards Ceremony 2023. You won't want to miss the return of the 3^rd Malaysia Glory Cup, where international beauty titans vie for championship glory in categories like Embroidery, Eyelash, and Nail. For those with an appetite for beauty content, the Beauty Vlog-Off Contest in collaboration with Sony Malaysia awaits, while the Luxe Beauty Gallery will unveil the 1^st Inaugural Top Product Awards by Beauty Industry Leaders.

Enhance your BECBM 2023 experience further by participating in industry seminars, where you can gain valuable insights into the latest beauty and hair trends from renowned industry experts. Additionally, don't miss the exclusive perks and trade opportunities offered through our VIP Buyer Programme. This carefully crafted programme is designed to facilitate productive business meetings between exhibitors and potential buyers, ensuring meaningful interactions during the entire four-day beauty trade show. Visitors can also look forward to engaging in thrilling activities like the Spend & Win initiative and more!

Seize this extraordinary opportunity to immerse yourself in the enchanting world of beauty at BECBM 2023. Don't miss out on witnessing the latest trends, innovations, and invaluable networking prospects in the beauty industry.

For additional information on exhibitors, products, and official hotels, please visit the beautyexpo & Cosmobeauté Malaysia website at www.beautyexpo.com.my and www.cosmobeauteasia.com.

NOTES TO EDITORS: 
ABOUT INFORMA MARKETS (www.informamarkets.com) 
Informa Markets on Beauty segment has an extensive network powered by B2B events across 11 cities in Asia (Bangkok, Chengdu, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Shenzhen, Tokyo), the world's fastest-growing markets. By further expanding its strength, the Beauty Portfolio now includes a new B2B event in Miami serving the East Coast and USA, South America, and Caribbean Islands regions.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.