BEIJING, June 30, 2023 /PRNewswire/ -- KE Holdings Inc. ("Beike" or the "Company") (NYSE: BEKE and HKEX: 2423), a digital service platform for the housing industry, was announced today as one of the first corporate members to join the World Economic Forum's "1t.org" China Action community. Beike supports the Chinese government's goal of planting, conserving, and restoring 70 billion trees by 2030, while also contributing to the United Nations Decade on Ecosystem Restoration (2021-2030) framework.
The "1t.org" initiative, announced at the World Economic Forum's annual meeting in 2020, aims to support the United Nations Decade on Ecosystem Restoration (2021-2030) plan. The initiative urges governments, social organizations, and the private sector to restore ecosystems and grow one trillion trees worldwide by 2030.
Beike Blue Ocean Campaign
Beike is deeply committed to promoting green development. The Company actively supports China's goal of planting 70 billion trees through its dynamic "Blue Ocean Campaign". This project involves various ecological restoration techniques such as planting mangroves, removing invasive species, and cleaning up marine debris to restore damaged coastal mangrove ecosystems, improve overall ecosystem health, and enhance coastal resilience towards the effects of climate change. Since 2020, Beike has partnered with the SEE Foundation and the Fugong Forestry Station to initiate Blue Ocean Campaign, planting more than 200,000 mangrove saplings across an area exceeding 50 mu.
About KE Holdings Inc.
KE Holdings Inc. is a leading integrated online and offline platform for housing transactions and services. The Company is a pioneer in building infrastructure and standards to reinvent how service providers and housing customers efficiently navigate and complete housing transactions in China, ranging from existing and new home sales, home rentals, to home renovation and furnishing, and other services. The Company owns and operates Lianjia, China's leading real estate brokerage brand and an integral part of its Beike platform. With more than 20 years of operating experience through Lianjia since its inception in 2001, the Company believes the success and proven track record of Lianjia pave the way for it to build its infrastructure and standards and drive the rapid and sustainable growth of Beike.
