Content was again KING at the CCAM's CX Summit 2019 in Kuala Lumpur

KUALA LUMPUR, Malaysia, Nov. 29, 2019 /PRNewswire/ -- Attended by close to 500 delegates, the CX Summit 2019 by Contact Centre Association of Malaysia (CCAM) was a roaring success by all counts. It was an interactive 2-day engagement at The Sheraton Hotel, Petaling Jaya.

This year's theme was "Customer Experience – Engage, Elevate, Excel" and organized in a single-stream of content related to people, digital and CX best practices.

The Honourable Minister seated with leaders from CCAM
The Honourable Minister seated with leaders from CCAM

The Summit was officiated by the The Honourable Minister of Communications & Multimedia in Malaysia, Y.B. Tuan Gobind Singh Deo, and delivered rich content whilst bringing together record participation in delegates & showcase of solutions. A total of 16 presentations, 15 showcase booths promoting the latest CX solutions, 10 table topics at our "Meeting of Minds" workshop and 2 panel discussions related to Employee & Customer Experience left the audience inspired towards elevating CX in Y2020.

A deep-dive into the conversations at the Summit revealed that the audience have matured towards a more strategic & transformational including Chat/AI, Data, CX Metrics, Digitalization, Online2Offline, Design Thinking, Personalization, Social Media application, Investments into CX, the opportunities within the GIG economy and much more. All these augurs well for the businesses & industries in Malaysia as well as the larger ASEAN region -- giving hope to better customer experiences. The audience also benefitted from more than 150 brands in attendance from over 10 countries bringing diverse and progressive views.

This year's Summit also brought strong introduction of partnership with leading global brands in CX - there was numerous new sponsors & partners that helped make this Summit even more grand than the previous years; these partners included NICE Ltd, Automation Anywhere, NTT Ltd, Qualtrics, iZeno/Amazon Web Services, Salesforce, Infobip, VLAN, Zendesk, Freshworks and AiChat Ltd who joined traditional CCAM partners like COPC, Genesys, Radiant Communications, Microtel, Collab, O'Connors, TACK TMI, MDEC and Poly. Options were plenty and best practices were generously shared.

A very satisfied Organizing Chairperson of the CX Summit 2019, Vig Sivalingam said, "The response and outcome far exceeded what we set out to do. I believe the key was in content as well as the focus on delegate expectations & experience." He went on to add, "Beyond the Summit itself, I am excited about the opportunities that have arrived here in this region -- the eyes are on us."

CX Summit by CCAM is an annual event and hold every November. CCAM is a non-profit body acting as the national association for Malaysian Contact Centres.

PR Newswire is the News Release Distribution Partner of CX Summit 2019.

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Source: Contact Centre Association of Malaysia (CCAM)
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