JAKARTA, Indonesia, March 4, 2021 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context influences consumers' perception of ads and brands.
Based on its latest study, IAS uncovered the following:
"The Power of Context research shows that the quality of an advertising environment can influence how consumers perceive ads and associated brands. The APAC data clearly shows contextually relevant ads impact consumers beyond their immediate response, forming part of their longer-term recall and favourability towards a brand," said Laura Quigley, SVP APAC, IAS. "Contextual targeting represents a major opportunity for brands in 2021 and understanding how context influences consumers' perception of ads is critical to capture long-term interest. For marketers, this is essential to stand out within increasingly crowded marketplaces and drive action as a result of ads."
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com.