Dable publishes report on the impact of COVID-19 on media content consumption tendencies

JAKARTA, Indonesia, June 17, 2020 /PRNewswire/ -- Dable, Asia's No.1 content discovery platform and a member company of the Born2Global Centre, recently published its "Indonesia Media Consumption Trend Report," an analysis of how media content is consumed as a result of COVID-19. The report examines consumption trends for major Indonesian media companies over a three-month period (February-April 2020). Dable has been an active member of the Born2Global Centre since 2017.

Indonesia media consumption trend

Dable is a content discovery platform that analyzes data collected from over 2,300 media companies worldwide that recommends individually-tailored high quality content to website visitors based on various personal traits such as gender, age, and areas of interest. At present, it has partnership contracts with approximately 100 Indonesian media firms, including major newspapers, magazines and blogssuch as Liputan 6, Fimela, Suara, Tempo, Hipwee and indosport.

According to the "Indonesia Media Consumption Trend Report" published by Dable, the amount of media content consumed increased by 28 percent in March compared to February (month in which Indonesia confirmed its first COVID-19 case). In addition, the subsequent nationwide spread of COVID-19 resulted in high levels of content consumption in April.

The report divided the media into six categories: Business, Entertainment, General News, News, Regional, Sports and analyzed the influence of COVID-19 on media consumption for each.

The content consumption rate for "Business" increased by 62 percent in April than in February--the highest rate of increase for all six categories. This attributed to a sharp decline in stock prices due to the COVID-19 pandemic fear and a subsequent increase of the general interest in economic issues. Furthermore, in April, the month that COVID-19 began spreading in earnest nationwide, content consumption for "Regional" attained the second highest increase rate of 61 percent compared to February.

In terms of daily content consumption per user by category, "Entertainment" had the highest increase rate at 35 percent in April compared to February, which was analyzed that the fatigue of the COVID-19 news gravitated people towards watching entertainment news. On the contrary, "Sports" consumption decreased in April by 12 percent compared to February due to the suspension of sporting events as preventive measures against COVID-19.

Moreover, Dable analyzed consumption trends per device, where consumption levels increased for both mobile and PC with the spread of COVID-19. For PC, the rate of increase was as high as 35 percent in March compared to February, but was only 20 percent higher in April. The reason for this decrease is because of the prevalence of WFH (work from home) measures due to large-scale social restrictions (Indonesian: Pembatasan Sosial Berskala Besar or PSBB). Whereas, mobile consumption escalated by 27 percent in both March and April compared to February regardless of the WFH. 

Dable Indonesia's General Manager, Lee Ho-young quoted, "The COVID-19 pandemic is bringing an immense change to all areas of society, including the economy and culture. The same goes for how we consume media content. Longer periods of time are being spent at home due to the WFH and PSBB measures, which has led to an increase in content consumption. People are interested not only on COVID-19 related information, but also in ways to make staying at home more enjoyable." Lee hopes that the report "can help us understand how content consumption trends have changed due to COVID-19 as well as identify the areas that people are most interested in."

This report can be downloaded at: http://dable.io/wp-content/uploads/2020/06/Indonesia-Media-Consumption-Trend-Impact-of-Covid-19-on-Media-Consumption-Behavior-Dable-Inc.pdf

Media contact
Dable
Sabrina Rahma Azalia, Partnership manager
biz-id@dable.io

Born2Global Centre
Jina Lee, PR Manager
jlee@born2global.com

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