Discovery Asia Pacific Launches Asian Food Network's Website in Bahasa Indonesia

The website delivers a localised digital experience to fuel passionate food lovers in Indonesia
2020-07-23 10:30 13198

JAKARTA, Indonesia, July 23, 2020 /PRNewswire/ -- Asian Food Network (AFN), the region's leading TV and online food channel that celebrates unique Asian culinary and cultural experiences, has launched an Indonesian language website to cater to Indonesia's population of over 200 million people.

AFN is committed to delivering a seamless digital and linear experience that offers entertainment, convenience and a community for all Asian food lovers. In line with this commitment, the website is part of Discovery Networks Asia Pacific (DNAP)'s strategy to enhance its offerings for the large Indonesian-speaking audience in the country and the region, building on the success of its content on the popular platform.

"Since the launch of in November last year, the website has rallied a healthy fanbase of food lovers, with 10% of users from Indonesia. The Indonesian language website provides an opportunity to serve our Indonesian-speaking fans with hyper-localised content," said Rohit Tharani, Head of Products, Southeast Asia in DNAP. "This move marks our commitment to make it even more accessible for the Indonesian community to get inspiration and recipes in their native language to create quick and delicious Asian-inspired home-cooked meals."

Building the largest Asian food community

AFN is passionate about growing and engaging in conversations with the largest Asian food community across its platforms, providing the latest foodie-tips through a variety of food TV programmes, unique editorial content and consistent online engagement.

Countless foodies have turned to the AFN website to look up their favourite local Indonesian recipes including Ayam Penyet and Indonesia Nasi Goreng. AFN's Bahasa Indonesia-language website will continue to provide a trove of tested recipes, cooking tips, stories on Asian food cultures and a growing set of features that will power the community's passion for food and cooking. The site ensures ease in joining the AFN community, where it is simple for users to register an account, bookmark favourite content pieces, get nutritional information and participate in food conversations through comments.

The community can also look forward to engaging with well-loved ambassadors from Southeast Asia, including Indonesia's very own celebrity chef and food stylist Yuda Bustara, and exciting bite-sized content and partnerships with like-minded brands in the months to come.

For example, AFN created a content series with Foodpanda in Indonesia this year to highlight popular local and festive dishes for Ramadan and share exciting promotions with the community, including on social media where AFN has a healthy reach of close to 800,000 Indonesian fans across Facebook and Instagram.

For more information on AFN and its offerings, please visit the website:

About Asian Food Network

The Asian Food Network (AFN) is an evolution of the formerly known Asian Food Channel (AFC), built on a community of Asian food lovers. Based in Singapore, AFN's wide Asian distribution footprint will now cover twelve territories on both digital platforms and pay TV across Asia. The community can look forward to free and accessible content on where they can engage in conversations around the latest food trends.

Bringing more than just good food to the table, AFN will uncover the world beyond kitchens all across Asia, through topical and seasonal stories. The community can also look forward to conversations on the latest food trends, served fresh on digital platforms. AFN is an ecosystem for everyone passionate about Asian food, promising a seamless experience from inspiration to the kitchen. AFN will be able to execute 360 degree advertising and marketing campaigns and solutions for leading brands.

About Discovery:

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit and follow @DiscoveryInc across social platforms.

Source: Discovery