BANGKOK, Nov. 8, 2019 /PRNewswire/ -- The beauty industry has been disrupted by brands that tailor new products to serve the diversity of their consumers. This year at in-cosmetics Asia, Nov. 5 - 7, Dow is showing how it can help brands redefine beauty through a new concept collection of hair care and skin care solutions inclusive of consumers' varying religions, ages, gender identities and ethnicities.
The beauty RE.DEFINED collection of gels, washes and creams contain unique bio-based ingredients and fun, surprising textures that help all consumers show off their individual characteristics to feel their best, most confident selves. Featured products in the collection include:
"For consumers in the APAC region, diversity is not just a fleeting trend, but a way of life that brands must honor and serve," said Mahalia Soediono, Commercial Director, Southeast Asia, Australia & New Zealand, Dow Home & Personal Care. "As we see the market start to respond to these growing demands for personalized products, we're delighted to offer solutions that help brands become more inclusive and redefine beauty standards for their unique consumers."
Dow will also showcase hair and skin care solutions that offer ultimate styling control, moisturization and long-lasting protection for a diverse consumer market, including:
"Consumers no longer wish to conform to one standard of beauty, instead they seek products that cater to their unique lifestyles and have a reduced environmental impact," said Cedric Toh, Marketing Manager, Southeast Asia, Australia & New Zealand, Dow Personal Care. "Our beauty RE.DEFINED collection delivers sustainable, individualized solutions for an increasingly diverse consumer base, empowering brands to embrace a new age of authenticity and inclusivity in the personal care market."
To learn more about Dow's innovations, visit www.dow.com and follow @DowHomePersonal.
About Dow Home and Personal Care Solutions
The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today's consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers' products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit dow.com for more information.
About Dow
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow's portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
For further information, please contact:
Eileen Zeng
+86-21-385-11604
EYZeng@dow.com
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Photo - https://photos.prnasia.com/prnh/20191106/2634169-1-b?lang=0
