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Easyhome China's No.1 Household Industry

2018-01-16 11:00

COLOGNE, Germany, Jan. 16, 2018 /PRNewswire/ -- Easyhome, the biggest chain enterprise in Chinese household circulation industry, held a commend conferrence on IMM on 16 January, 2018. Directed by vice prisent Miss Ren, Easyhome exchanged learning with over 100 international brands and Chinese dealers, such as presidents of Himolla, Musterring, COR, Femira, Interlubke, Stressless and representatives of Hulsta, Nobilia, Cassina, Alberta, Chateaud’AX, Poliform, Swissflex, Rational, Rolf-Benz, Treca, Kingsdown, VI-Spring. Otherwise, Thomas the area manager of Nobilia Asia-Pacific, Martin the export president of Musterring and agents from China made speeches at the conference.

Easyhome has operated 223 home furnishing stores with annual sales volume over 60 billion RMB. In 2010, Easyhome established GOHO-International Furniture Museum in Beijing. Up to now, they have set up 21 GOHO and brought in 200 international brands like Turri, Hulsta, Hansgrohe, and B&B from more than 20 countries.

In order to establish a better platform for international brands to enter into the Chinese market, Easyhome is holding, Beijing International Furnishing Fair (BIFF) and Beijing International Home Decoration Exhibition (BIHD), while aspiring to build an "Oriental Milan Exhibition".

BIFF 2018 will be held at China International Exhibition Center between June 14-17, 2018. The exhibition area is 120 thousand square meters and there will be about 400 exhibitors. It is predicted that BIFF 2018 will attract 100 thousand professional trade visitors and 100 thousand customers. BIFF 2018 will focus on international exhibitors with the proportion of international exhibitors to be about 30%. Poltrona Frau, Rochebobois, and Ligne Roset, among others have confirmed to exhibit. The fair will focus on original international design. While they will invite outstanding international design brands to exhibit, they will also hold the second "Easyhome Designer Competition" during the Fair and present the highest award of 100 thousand dollars.

BIHD 2018 will be held between September 27-30, 2018. The exhibition area is 120 thousand square meters and there will be about 500 exhibitors. It is predicted that BHID 2018 will attract 100 thousand trade visitors and 100 thousand customers. This exhibition will focus on intelligence and designs. At BIHD 2018, they will hold the "Red Dot Design Exhibition" with the cooperation of German Red Dot organizers. In addition, they will hold the second "Interior Design Award" and give out the highest award of 100 thousand dollars.

With 223 stores, over 20 top design centers and close cooperation with CCTV, Interior Design, Sina, Sohu and other 138 media, Easyhome will make full use of their influence and reputation to ensure the quality of exhibitors and trade visitors, the effective contacts between dealers, designers and exhibitors, and effective advertising and promotion throughout the fairs.

For more information, please visit: http://www.juran.com.cn/ or call +86-158-1133-0128

Source: Easyhome
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