"Fandomatic" Offers New Ad Partners the Ability to Reach Coveted Audiences in the Gaming, Streaming, TV & Film Categories
Expansion in LATAM & APAC with Increased Focus on Gaming Answers Growing Marketplace Demand
Fandomatic is available at www.fandomatic.com
SAN FRANCISCO, Sept. 29, 2021 /PRNewswire/ -- Fandom, the world's largest fan platform, is expanding its revenue business with the launch of new self-serve advertising platform Fandomatic, global expansion into new regions, and doubling down on sales efforts in the gaming category. Coming off three consecutive years of company growth and a record year of ad sales revenue in 2021, Fandom is answering marketplace demand by unlocking new, unique opportunities for advertisers to reach its deeply engaged audience of gaming, streaming, TV & film fans through international sales expansion and the addition of a new self-serve ad platform.
"Entertainment and gaming is a truly global business, and as the world's largest fan platform, Fandom is the #1 destination for partners to reach passionate, engaged fans - at scale. With our first-party data offering deep behavioral and contextual analytics in the gaming and entertainment verticals, we provide advertisers with unmatched value, precise audience targeting and successful performance metrics - all of which drive high demand for advertising opportunities on our platform," said Ken Shapiro, Chief Revenue Officer at Fandom. "As the marketplace expands, Fandom expands with it, and I'm excited to see our growth in critical regions such as LATAM and APAC. And with the launch of Fandomatic, we've created an avenue for new partners to unlock our premium ad inventory, rounding out opportunities for advertisers of all sizes to interact with our audiences."
Fandomatic is a self-serve advertising platform for small and mid size advertisers, providing the ability for a new set of partners to tap into Fandom's deep library of first-party data to reach passionate fan audiences in the coveted gaming, streaming, TV and film categories.
Due to an increased advertising demand in the gaming market, Fandom's sales team will double down in the gaming category in order to superserve its gaming partners.
Fandom is also increasing its sales efforts internationally, specifically in the Latin American and Asian markets.
In the APAC region, which reaches 45 million unique visitors per month, the company is ramping up its business to work with major Chinese gaming companies who want to reach the US & EU gaming audiences and to promote their games abroad. Additionally, with the expansion of streaming services launching in the region, Fandom will ramp up efforts with its roster of streaming partners. The company has hired two new Regional Sales Directors in Singapore, Luchi Wu and CHIN-CHEN Huang, to manage this part of the business.
ABOUT FANDOM
Fandom is the world's largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 315 million unique visitors per month and hosting more than 250,000 wikis, Fandom.com is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom's Gaming division manages its direct-to-consumer subscription businesses including the leading tabletop role-playing-game platform Dungeons & Dragons Beyond, which has more than 8 million registered users, and the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content, its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com
Press Contacts
Rachelle Savoia/ (470) 306-1609 or rsavoia@fandom.com
Brenna Harran/ (917) 833-1410 or bharran@fandom.com