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First Hong Kong singer to be included in Cytus II

2018-02-09 15:33
-Sing Sing Rabbit cooperates with Rayark Games in 2018

HONG KONG, Feb. 9, 2018 /PRNewswire/ -- Sing Sing Rabbit, a Hong Kong-based cartoon singer and cross-media creative brand, posted her compilation song "One Song Ten Sings" with her mysterious image wearing a big rabbit head on the internet in 2011. Her healing voice and creative ideas have gained popularity online and were widely reported by Hong Kong and Taiwan media such as Ctitv and Apple Daily News.

Sing Sing Rabbit’s astonishing real person & cartoon singer identity successfully gain cooperation with world’s no. 1 mobile music game “Cytus II” & first tier malls “Shanghai Times Square”
Sing Sing Rabbit’s astonishing real person & cartoon singer identity successfully gain cooperation with world’s no. 1 mobile music game “Cytus II” & first tier malls “Shanghai Times Square”



While 2018 has just started, Sing Sing Rabbit's new song "Green Hope" officially debuted on January 18th via Cytus II and included in one of the five most popular idol artists Paff. Sing Sing Rabbit has used a Japan production team to create J-Rock style, she also composed the lyrics. As Sing Sing Rabbit's song would only be available after players reached level 22 under the character Paff, players need to work hard in order to unlock the song and fans are more looking forward to it.

A brand new and unique multi-media brand that combines a real person with a cartoon image

Sing Sing Rabbit who is the founder, singer and chief executive officer, said she has broken the tradition of singers selling and distributing songs to radios or televisions. She connects her songs with new media cooperating with high quality and high traffic online platforms to achieve the most effective results. She said that through a real person combining with a cartoon image, solutions can be brought to different enterprises across different areas. "As a real person, we can convey messages, endorsing advertisements, attending events, filming short films, instilling creative ideas into our IP, as well as creating richer products and images with cartoon character design which is our goal to create a brand new unique diversified cross-media brand."

Although Sing Sing Rabbit's song debuted online as early as 2011, the company Underthepillow Limited, was formally established at the end of 2014 and was officially launched in October 2015. Their goal is to build a brand that provides product and services that adhere high quality, creativity with true heart and inspiration. To bring happiness to public through different media such as communication, sharing, music, design, creativity, products, etc. To bring their cartoon stars who are brave, full of dreams and magic to every corner of the world.

Focus on the development of licensing and music programs of the Mainland China and Japan markets

Managing Director Mr Andy Tang said that in 2018, the market in Mainland China and Japan will be concentrated: "Sing Sing Rabbit has published her music in Mainland China, Hong Kong, Japan and Taiwan. Whether it is Japanese mobile game giant Donuts, famous game Cytus II or big malls such as Shanghai Times Square have adopted Sing Sing Rabbit's songs, which has given us confidence and has laid a good foundation in the music category. Many companies are seeking possibility of cooperating with Sing Sing Rabbit in 2018. So we foresee more songs will be coming out, Sing Sing Rabbit will attend more large-scale music festival activities, creating contents for advertising commercials and micro-movies, etc. Regarding our outstanding design team, they will produce more new styling of Sing Sing Rabbit, which will create more licensing possibilities with corporates and big events or decoration purposes."

Sing Sing Rabbit: "Adhere dreams & never give up!"

In order to bring out the spirit of adhere dreams and never give up, Sing Sing Rabbit traveled to Perth, Australia in 2014 and took her weather balloon to deliver her miniature 3D figure to near space for filming of music videos, making herself the world's first cartoon singer to make this journey.  To break the Guinness World Records and build the world's largest light fixture, Underthepillow is eagerly looking for suitable cooperation units and venues. Looking forward to seeing this light tour to bring Sing Sing Rabbit and the brand spirit to a wider audience.

Underthepillow has just licensed their brand to create a large 8-meter-high Sing Sing Rabbit Christmas installation at the Shanghai Times Square at past Christmas and was selected as one of the top ten commercial landscapes in Shanghai. Underthepillow plans to cooperate with more cities and shopping malls in the Mainland to create unique and glamourous decoration.

Three core businesses - Music, cartoon image & novel

Underthepillow will focus at the three core businesses of Sing Sing Rabbit. The first is Music - which includes the launch of music albums, music videos, music derivatives, commercials, performances and more. The second is the cartoon image - updated content and rich cartoon images, and derivative products, consolidation of brands, co-branded collaboration, emoji stickers development, etc. The third is the magic novel of Sing Sing Rabbit - that can derive into theme parks, animation, movies, mobile games, themed restaurants and more derivatives.

Compared to the cartoon character Hello Kitty, which earned an annual license fee of $4.4 billion announced in licensing ranking charts in 2016, Sing Sing Rabbit said as a new brand image, though last year's cartoon image licensing items including investors' promotion fees, only amounted to about 10 million yuan, she believed in the near future, Sing Sing Rabbit will create greater business potential and astronomical revenue if they could grasp all aspects such as online and offline promotion, image, music and launching of films.


We Dream Big & We Know Where The Treasure Is

IP Sing Sing Rabbit, a subsidiary of Underthepillow Ltd, has been cooperating with a number of famous or listed companies and its subsidiaries in just 2-3 years. Among them are: Shanghai Times Square, a subsidiary of Wharf Group, Henderson Land Development Co., Ltd., CEC International's 759 , Sasa International Holdings Ltd, Samsung Electronics Co., Ltd, Swire Properties' UA Cinema Line, HoriPro (one of the three major Japanese artiste management companies), Japan's mobile game giant Donuts, Rayark games, etc. Its business scope includes music, production, product, story, licensing and entertainment, etc. It is rare for Hong Kong singers to open up such a wide development with their unique cartoon images and ideas in such a short period of time. The brand image has been spread across Hong Kong, the Mainland, Taiwan, Japan, Macao and Malaysia.

UNDERTHEPILLOW is opening up its business to investors and negotiating financing solutions for expanding its business, paving the way for its diversified business opportunities and future development of film or more major strategies. 

UNDERTHEPILLOW official website:

Media Contact:

Miss Carrie Ho
UNDERTHEPILLOW Pr & communications

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Source: Underthepillow Limited

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