Forest Interactive Shifts Focus to Scalable Mobile Platforms Due to COVID-19 Market Demand

2020-05-05 09:15 1432

KUALA LUMPUR, Malaysia, May 5, 2020 /PRNewswire/ -- With the Movement Control Order (MCO) in Malaysia, Forest Interactive is leveraging on one of its flagship products to help mobile operators maximise subscriber base engagement and content management through these unprecedented times.

The move allows the company to channel its talents and resources to the additional features of the DSDP (Digital Service Delivery Platform) and DVP (Digital Voucher Platform) to other partner mobile operators in their regional offices, of which some are already a working partner for the company's different portfolio of HTML Games. The DSDP platform has been deployed to some of the mobile operators in Malaysia which include TuneTalk, XOX, U Mobile and TM, and the company is currently looking to expand to other mobile operators in the region - especially to the countries with its presence.

"Many businesses have navigated the short-term impacts of slowing economic growth due to the sudden halt to operations. Discretionary spend controls and permanent or temporary reductions in workforce, among many others, are often the immediate and urgent considerations," says Forest Interactive CEO Johary Mustapha. "However, we noticed that mobile operators have an even greater need for transformation during these difficult times, and with that in mind, our Platform-as-a-Service (PaaS) should be able to complement them even further."

Forest Interactive CEO Johary Mustapha
Forest Interactive CEO Johary Mustapha

Forest Interactive's DSDP is a mobile value-added service (MVAS) automation platform equipped with a number of practical and convenient functionalities. It also provides Platform as a Service (PaaS) for mobile operators to manage their content providers with a single administrative platform, simplified service integration, and efficient on-boarding process.

"DSDP provides a full package of infrastructure and hardware, backed by a single integrated platform - a solution that will help mobile operators to speed up their return of investment by automating complex, time-consuming tasks and processes," shares Forest Interactive Vice President Sharon Maurenn who has been working with mobile operators in Southeast Asia for 10 years now.

One of the benefits using DSDP is that the platform offers customizable features with fast upgrade capability to suit the mobile operators' business requirements and there is no initial setup fee or hidden cost. It is a profitable solution to the mobile operators as the commercial model is pure on revenue share basis as compared to the traditional modes of high CAPEX (Capital Expenditure) with many eventual hidden costs.

Additionally, the company has also launched DVP considering the rising popularity in mobile and video gaming during the worldwide lockdown period. The comprehensive, one-stop portal for digital voucher products on digital goods will help mobile operators increase their average revenue per user (ARPU) and customer loyalty through a white-label solution for gamification features.

"The option to white-label our Digital Voucher Platform provides mobile operators their exclusive branding as customer trust level is significantly higher compared to third party brands," clarifies Sharon. "It is a cost and time-effective solution. By using a fully-functional platform which has seen many successes from mobile operators in Asia, others can save their costs from investing in the new, untested platforms."

The underlying digital platform technology of DSDP and DVP is backed with 14 years of in-depth experience in providing scalable mobile platforms to over 50 mobile operators and 150 content providers worldwide, connected to more than 1 billion subscribers. Over 450 servers on the cloud across multiple continents are also constantly monitored to ensure uninterrupted services with the growing transactions.

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About Forest Interactive (as of April 2020)

Forest Interactive is an award-winning telecommunications platform provider with a global presence across 14 regional offices in 33 countries. Since its founding in 2006, Forest Interactive has been providing innovative and revenue-generating solutions for 50 mobile operators and is connected to more than 1 billion subscribers worldwide. The company enables enriched mobile experiences through highly-customizable platforms such as Digital Service Delivery Platform (DSDP), Mobile Games Publishing, and eVouchers. Forest Interactive is also the organizer for numerous Mobile Esports events in partnership with Moonton and Tencent.

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Source: Forest Interactive