FreakOut Enables Brand Advertisers To Tap Into One Of The Largest Female Consumer Platforms Through Acquisition Of Spice Lab

2019-02-01 09:00 13987

BANGKOK, Feb. 1, 2019 /PRNewswire/ -- FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094], has announced its acquisition of Spice Lab Pte. Ltd., one of the largest female-focused media companies specializing in consumer marketing for the cosmetics and fashion industries in Southeast Asia.

Spice Lab's online magazine 'Spice' targets female readers in Thailand and Vietnam. Brand advertisers now have access to FreakOut's mobile-first publishing platform that hosts 87% of Next Gen women readers. With 20 million page views per month and over 2.5 million social media followers, the platform works with over 200 brands and agencies.

Through this acquisition, FreakOut will expand its proprietary media solutions and strengthen its consumer marketing offering. FreakOut and Spice Lab will gain a competitive advantage by jointly harnessing subject matter expertise, resources and technology.

Narayan Murthy Ivaturi, COO & Board Director, FreakOut AdTech Business commented:

"We started this journey a few years ago when we first invested in Spice Lab and started supporting them with monetization opportunities. This acquisition takes that effort to the next level. We are very excited to have Spice join us and look forward to collectively solving the content challenges that our clients face in these markets."

This acquisition is scheduled to complete by Thursday, February 28, 2019.

About FreakOut

FreakOut is a global marketing technology company and the first mobile marketing platform with in-feed native ads and video products in Asia Pacific. Globally headquartered in Singapore, FreakOut has over 3000 premium publishing partners in Asia, and over 600 employees in 18 offices across 16 countries.

Visit us at and follow us on, and

About Spice Lab Pte. Ltd

Spice Lab is one of the largest female-focused online media companies in Southeast Asia and the owner of 'Spice' and 'Pepper' online magazines that predominantly focus on and serve female and male millennial generation audiences with the latest news on fashion and cosmetics trends. Spice Lab was established in July 2017 with its global headquarters in Singapore and as a subsidiary of Drecom Co., Ltd. It engages in media and online marketing business operating in Thailand and Vietnam.

Visit us at, and    

Source: FreakOut
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