Improving customer experience, digital presence and sales and marketing effectiveness are the three major drivers for IT/Telecom investment
SANTA CLARA, Calif., Feb. 3, 2020 /PRNewswire/ -- Frost & Sullivan's recent analysis, Top End User Priorities in Digital Transformation, Global, 2019, measures the current use and future decision-making behavior toward IT and communications, monitors the status of digital transformation (including the implementation plans for emerging technologies such as AI, IoT and blockchain), and evaluates drivers behind investments and challenges across verticals and regions.
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"Keeping pace with new and continuously evolving security threats is a key reason for ongoing digital transformations. Security is the number one critical decision-making factor," noted Marta Bierca, Customer Research Director at Frost & Sullivan. "It is also one of the top reasons companies plan to replace technologies they currently use. Ensuring a high level of network security must be a big part of decision-making when developing products over the next two years."
Key findings include:
Top End User Priorities in Digital Transformation, Global, 2019 is part of Frost & Sullivan's global Information & Communications Technologies Growth Partnership Service program. The research was conducted between April and June 2019 with 1,636 IT decision-makers in 14 countries. C-level executives covering a broad range of industries, including manufacturing, banking, finance and insurance, healthcare, IT and communications, and retail make up 45% of decision-makers.
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Top End User Priorities in Digital Transformation, Global, 2019
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