Futu: Generation Z to dominate investment landscape for foreseeable future

A Survey from Futu reveals that Generation Z investors are fast overtaking all other investor demographics since the turn of the year
Futu Holdings Limited
2021-04-07 16:53 8798

SINGAPORE, April 7, 2021 /PRNewswire/ -- According to a Survey conducted by FUTU Holdings (NASDAQ: FUTU) on "Millennials and Generation Z Investing Over The Pandemic", an uncertain and volatile future resulting from the Covid-19 pandemic has led to more individuals taking a greater ownership of their finances by embarking on an acute investment journey.

The increased accessibility and usability of digital tools combined with a Government-led push towards technology has resulted in younger investors - both in the Millennial (born between 1981 and 1996) and Generation Z (born from 1997 onwards) categories - turning towards a greater interest in investing.

In the previous year alone, amongst in-profits investors, 18.8% of millennials and 17.7% of Generation Z doubled their position, implying that they had achieved 100% of investment returns. And while investing appears to be on the rise amongst the younger generation in general, men were found to be more likely to invest, with 75% of Generation Z investors on Futu's platform being of that gender.

Stocks were also the most commonly traded for both Millennials and Generation Z as compared to other commodities such as funds, options or bonds.

In addition, there appears to be a shift in preferences towards new economy stocks, which refer to high-growth industries that are on the cutting edge of technology and believed to be the driving force of economic growth and productivity. These seem to make up the bulk of their portfolios, where the top ten most traded US stocks included big name organisations such as Apple, NIO and Tesla.

The Survey also revealed the following:

  • Trading Frequency: Generation Z trade 147 times per year as compared to Millennials, who trade 143 times per year.
  • Daily Logins: Generation Z open trading apps more often than Millennials. On average, Generation Z log into their trading apps 8.2 times daily as compared to Millennials, who log in 7.6 times.
  • Stocks browsed: Generation Z browsed almost 200 stocks while Millennials only browsed about 155 on average.

It is optimistic to see youths taking charge of their financial future from a younger age. The engagement frequency of online trading apps for Generation Z is already 26% higher than that of Millennials, with them also browsing and placing more stocks on their watchlist.

"The Covid-19 pandemic has radically shifted our way of life - how we work, socialise, save and more - and young generations were especially impacted," says Leaf Li, Founder & CEO of Futu. "The uncertain and discouraging conditions have pushed Millennials and Generation Zs to grow in resiliency and trained them to be ever-prepared for unprecedented situations. As we rebuild our economies and society, it is the younger generation who will be critical in shaping the world that emerges."

In line with keeping up with the increasing trends of investing, Futu remains committed to improving the investing experience of users and clients by facilitating a social user community, staying true to its mission of making "investing easier and not alone".

Through its Moo Community, Futu hopes to provide its users and clients with an open forum to share insights, ask questions and exchange ideas. Features that are available in the community include digital content, tasks & missions and analytical guides for both new and seasoned investors.

Singaporeans can now access the Moo Community through Futu's recently launched online trading platfom, moomoo, which seeks to be the technology-driven and international version of Futu's renowned investing platform that focuses on empowering the younger generation of investors to take greater ownership of their financial future by providing market accessibility and data options, and reducing friction to access global investable products. moomoo is currently offering one free Apple share per new account opening with a minimum deposit of either SGD 2,700, USD 2,000 or HKD 16,000 before 1500hrs on 30 April 2021. *

This year's Survey was conducted by collecting client investment data and social behavior of Futu's clients with the appropriate demographics over the past year.

*Terms and conditions apply. The full terms and conditions and disclaimer can be found at . This advertisement has not been reviewed by the Monetary Authority of Singapore. In Singapore, capital market products and services in moomoo are offered by Futu Singapore Pte. Ltd.

About moomoo

moomoo Inc. is a wholly-owned subsidiary of Futu Holdings Ltd, which is an advanced technology company transforming the investing experience by offering a fully digitised brokerage and wealth management platform. moomoo's mission is to provide any level of investors with an intuitive and powerful investing platform by using technology. We keep improving customer's experience and driving industrial innovation backed by independent technological research and development (R&D) capabilities on the whole trading process and our creative internet operating model. Capital markets products and services on moomoo are offered by Futu Singapore Pte. Ltd. to persons in Singapore, or to persons in jurisdiction where such offers are permitted. Futu Singapore Pte. Ltd. is a wholly-owned subsidiary of Futu Holdings Limited.

About FUTU Holdings Limited

Futu Holdings Limited (NASDAQ: FUTU) is an advanced technology company transforming the investing experience by offering a fully digitised brokerage and wealth management platform. Pursuing a massive opportunity to facilitate a once-in-a-generation shift in the wealth management industry and build a digital gateway into broader financial services. The organisation's primary fee-generating services include trade execution and margin financing which allow its clients to trade securities, such as stocks, warrants, options, futures and exchange-traded funds, or ETFs, across different markets. Futu enhances the user and client experience with market data and news, research, as well as powerful analytical tools, providing them with a data rich foundation to simplify the investing decision-making process. Futu has also embedded social media tools to create a network centered around its users and provide connectivity to users, investors, companies, analysts, media and key opinion leaders. Futu Singapore Pte. Ltd. ( is a capital markets services licence holder regulated by the Monetary Authority of Singapore (Licence No. CMS101000).

Source: Futu Holdings Limited
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