HKBN Pioneers "18 Districts Infinite Rewards" to Support Local Retailers

HONG KONG, Sept. 14, 2020 /PRNewswire/ -- HKBN Group ("HKBN" or the "Group") is stepping in to help local retailers overcome the unprecedented challenges from COVID-19 with the launch of "18 Districts Infinite Rewards" programme. By directly matching its massive 1 million residential customer base or about 1-in-3 Hong Kong households with its massive 100,000 or about 1-in-2 active companies enterprise customer base, HKBN is empowering local companies to cut out marketing expenses and to widen their addressable reach. This matching is done via providing its business customers with access to its wide array of customer engagement channels to advertise special highly customised local offers for 18 local districts, free of charge.

Elinor Shiu, Co-Owner and CMO -- Residential Solutions and Billy Yeung, Co-Owner and CEO -- Enterprise Solutions said, "Times of extreme difficulty call for extreme innovation and this programme creates extreme Win-Win by giving a much-needed boost to local businesses -- from chain outlets to sole proprietors -- through increased patronage, while bringing great deals across food & beverage, retail, beauty and furniture to HKBN's residential customers. More than just a provider of telecom and technology services, we're also partnering with our Enterprise Solutions customers to grow their business together, like lending the power of our e-commerce platform, myHKBNmall, so their promotional reach can extend beyond traditional media."

Running for four months, the "18 Districts Infinite Rewards" programme will be split across six phases. Each phase will feature rewards and offers covering three districts. Phase 1 promotions are from participating merchants in Yau Tsim Mong, Yuen Long and Tseung Kwan O, and will commence from now until 4 October 2020. Details of these limited-time offers will be widely promoted through channels that include newspapers, online advertisements, eDMs, My HKBN App, social media and more (participating businesses will not be required to pay for such promotions).

Phase 1 featured promotions include HK$100 discount upon purchase of HK$500 at Eikowada; buy 1 get 1 free low sugar milkshake at ShakeUp! in Mong Kok and 10% off discount for spending HK$100 or more at Snack to Home in Tseung Kwan O. Customers can redeem the offers by simply downloading My HKBN App and go to "My Rewards/Jetso". For details and the complete list of offers, visit https://cloud.e.hkbn.net/18-district-campaign-en.

"18 Districts Infinite Rewards" programme schedule

Businesses interested in joining the "18 Districts Infinite Rewards" programme may register here: https://www.hkbnes.net/form/SSB18D.sc?mktsrc=edm&lang=tc (Chinese version only)

About HKBN Group

HKBN Group ("HKBN" or the "Group"), headquartered in Hong Kong with operations spanning across Hong Kong, Singapore, Malaysia, mainland China and Macau, is a leading integrated telecom and technology solutions provider. HKBN's Core Purpose is to "Make our Home a Better Place to Live". The Group is managed by around 990 of Co-Owners (majority of supervisory and management level Talents in the Group) who have skin-in-the-game through investing their family savings to buy shares of HKBN Ltd. (SEHK Stock Code: 1310) or investing a portion of their salary towards a common KPI for the beyond-Hong Kong business of the Group. HKBN operates through three core brands, Hong Kong Broadband Network, HKBN Enterprise Solutions and HKBN JOS. The Group offers a comprehensive range of solutions that include broadband, data connectivity, managed Wi-Fi, integrated cloud solutions, information security, mobile, voice communications, digital solutions, IoT, big data, enterprise applications, data centre facilities, business continuity services, system integration that cumulative to our one-stop-shop offering of Transformation as a Service (TaaS) and OTT entertainment. HKBN's tri-carrier fibre infrastructure in Hong Kong covers about 2.4 million residential homes and 7,300 commercial buildings and facilities. For more information about HKBN, please visit www.hkbn.net/en.

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