JAKARTA, Indonesia, Sept. 27, 2023 /PRNewswire/ -- The Hotel Public Relations Association (H3) as a professional public relations and communications organization in the Indonesian tourism sector held the H3 Summit 2023 - Seminar and National Conference with the theme "The Role of Hotel Public Relations in Facing Indonesian Tourism Prospects in 2024" on Monday, 25 September 2023 at Balairung Soesilo Soedarman, Sapta Pesona Building, Ministry of Tourism & Creative Economy, Republic of Indonesia.
Hotel Public Relations Association (H3) Held Seminar & National Conference "H3 Summit 2023"
As Indonesian tourism continues to grow after the COVID-19 pandemic and citing the statement of the Minister of Tourism & Creative Economy of the Republic of Indonesia that Indonesian Tourism has been confirmed as the best tourism destination in the world, the Hotel Public Relations Association (H3) wants to know more deeply about the role of hotel public relations in facing tourism prospects. Indonesia in 2024, as well as understanding the role of Hotel Public Relations from the perspective of hotel industry players, media and content creators, by holding a Seminar and National Conference, H3 Summit 2023.
H3 Summit 2023 - Seminar and National Conference presenting leading speakers in the tourism sector, Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A. (Minister of Tourism and Creative Economy of the Republic of Indonesia), Syaifullah, S.E., M.EC., Ph.D (Director of Industrial Management, Ministry of Tourism and Creative Economy of the Republic of Indonesia), Dr. I Gusti Ayu Dewi Hendriyani, A.Par., M.Par., CHE (Head of Communications Bureau of the Ministry of Tourism and Creative Economy of the Republic of Indonesia), Maya Watono (Marketing Director of InJourney Group), Dr. Ir. Hariyadi BS Sukamdani, M.M. (Chairman of the Indonesian Hotel & Restaurant Association/PHRI), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (President ASEAN PR Network), Carlos Monterde (Chairman of the Jakarta Hotel Association), Cita Hepiningtias, M.M.Par. (Chair of Public Relations of the Indonesian Hotel General Manager Association/IHGMA), Ni Luh Made Pertiwi (Assistant Managing Director of Kompas.com), Ria Lirungan (Editor in Chief of Harper's Bazaar Indonesia) and Content Creators in Indonesia - Christina Tan, Olivia Tan and Robiat Fahlevi.
The 2023 H3 Summit was also attended by guests consisting of H3 members, top leaders in the hotel industry, allied public relations organizations, and the media.
Seminar activities are divided into four sessions with the general theme "The Role of Hotel Public Relations from the perspective of three points of view, namely hotel industry players, media and content creators". In the first session, speakers consisting of officials from the Ministry of Tourism & Creative Economy of the Republic of Indonesia, BUMN officials in the tourism industry, and the largest organization in the hotel industry - PHRI, conveyed the development of tourism programs that will be launched in 2024 to support the hotel and tourism industry. Indonesia, as well as conveying their point of view regarding the role and work of Public Relations and Marketing in this industry. Furthermore, in the second session, speakers representing the association consisting of the Jakarta Hotel Association (JHA) & Indonesian Hotel General Manager Association (IHGMA) will describe the development of their association and convey their point of view regarding the role and role of public relations for the needs of their association.
In the third session, a panel discussion with media people consisting of media leaders will share their experiences regarding collaborative relationships with PR and Marcomm practitioners in the hotel industry. Also, the speaker also conveyed his aspirations in order to improve the quality of Indonesian hospitality PR and Marketing.
Along with technological developments where digital channels and social media have become new media for hotel public relations in communicating Indonesian tourism programs, hotel public relations must be able to establish good collaboration with digital creators to communicate programs launched by hotels and create memorable stay and tourism experiences. interesting. Therefore, in the fourth / final session, the invited speakers are content creators who will share their experiences in collaborating with Hotel Public Relations to create good content and help promote hotels and their destinations. They were also asked for their aspirations to improve the quality of Indonesian Hospitality Public Relations and Marketing. Through the presentation of material presented by resource persons from each industry, it can be concluded that the aim of this event is to create a barometer of the role of Hotel Public Relations in supporting Indonesia's tourism program which is expected to revive in 2024.
The H3 Summit series then ended with a National Conference activity which was attended by the founders, supervisors, administrators and members of H3 to emphasize that the Indonesian Hotel Public Relations Association is a professional public relations organization in the hotel industry that has a Legal Entity, as well as being a momentum for the inauguration of the H3 Yogyakarta Branch Management Board and Surabaya. This activity is also held in the framework of World Tourism Day, which is celebrated every September 27.
"The H3 Summit is an important moment in the annual agenda of the Hotel Public Relations Association. We have worked hard to put together a useful, informative and inspiring program to share the latest insights, best practices and emerging opportunities in the hospitality and tourism industry. In this seminar activity, we will explore various aspects of public communication and public relations management in the context of hotels and tourism. It is hoped that the 2023 H3 Summit will raise awareness of all parties, not only hotel leaders but also PR/public relations individuals themselves. "In the future, the paradigm of the Hotel PR/PR profession will change to become more qualified and become the spearhead of the Indonesian hotel and tourism world," said Yulia Maria as Chair of H3 for the 2022-2024 period.
History of the Hotel Public Relations Association
The Hotel Public Relations Association or H3 is a professional public relations and communications organization with a legal entity, and is a forum that is useful as a forum for honing, caring, nurturing, sharing knowledge, strengthening communication between hotel public relations practitioners to join hands closely in one large, compact family. The progress and existence of H3 is taken into account in the Indonesian Tourism Industry forum.
The organization, which has been around for almost 28 years, was inaugurated on November 27 1995 by Andi Mappi Sammeng - Director General of Tourism of the Republic of Indonesia at that time, as a Hotel Public Relations professional association that demands professionalism and idealism as well as creativity, dedication and high loyalty to advance a positive image of the world Indonesian hospitality and tourism.
And on March 17 2023, H3 officially became a legal professional public relations and communications organization in accordance with the Decree of the Minister of Law and Human Rights of the Republic of Indonesia No. AHU-000.2580.AH.01.07 in 2023.
H3 Founder:
Coach and Consultant H3:
committee H3 2022 – 2024:
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