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iClick Interactive strengthens its KOL marketing capabilities in China

Taps into China's Multi-channel Network ecosystem through a network of over 300 KOLs

HONG KONG, May 27, 2019 /PRNewswire/ -- iClick Interactive Asia Group Limited (iClick) (Nasdaq: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced that it has tapped into the country's Multi-channel Network (MCN) ecosystem which has been expanding rapidly due to the growing significance of Key Opinion Leader (KOL) marketing in brand communications in the country.

iClick has established a network of over 300 mid- and top-tier KOLs, who are active on Xiaohongshu (RED), the fastest-growing integrated social media and e-commerce platform in China with over 200 million active users. iClick is poised to deliver an integrated marketing solution to international brands that supports both data-driven brand marketing and KOL marketing. The established and popular KOL network covers a wide range of consumer products including fashion, skin care, beauty, travel, food and lifestyle.

Frankie Ho, Head of International Business of iClick, said, "We are excited about becoming a key player in China's MCN ecosystem. Our integrated marketing solution not only helps companies raise brand awareness in the world's most populous market, but also connects brands with the locally popular KOLs who have strong influence over China's Generation Z consumers."

One of the top-tier KOLs on iClick's network is Rita Wang (Ritatawang). She is the most-followed KOL on the RED social platform with over three million followers and she has signed an exclusive deal with iClick as an MCN.

Currently, RED is one of the hottest and the most popular social apps among Generation Z in China and it allows KOLs to share their first-hand user experiences about makeup products, apparel items, designer goods and other consumer products. According to research published by Accenture, 70% of Chinese Generation Z consumers, defined as those who were born in or after 1995, prefer to purchase products directly on social media platforms as opposed to through other channels – this is ahead of the global average of 44%. 

China's MCNs work with KOLs to improve their content and provide them with access to popular social media platforms. This allows the MCN to grow both fans and traffic respectively as well as its own influencer network.

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in nine locations worldwide including Asia and Europe.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

Source: iClick Interactive Asia Group Limited
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