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Insider Named a Cool Vendor in Multichannel Marketing by Gartner

Insider asserts that top brands like Singapore Airlines, Samsung, UNIQLO and New Balance use its AI-powered Growth Management Platform to drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue
2019-07-31 10:00 2013

SINGAPORE, July 31, 2019 /PRNewswire/ -- Insider, a leading provider of Multichannel Growth Management solutions, today announced that it has been named a Cool Vendor in the report titled "Cool Vendors in Multichannel Marketing" by Gartner, Inc. Gartner's Cool Vendors report highlights interesting, new and innovative vendors, products and services. Sequoia-backed Insider is the world's first integrated Growth Management Platform. Working with more than 450 leading brands - including UNIQLO, Singapore Airlines, Virgin, New Balance, Samsung, Carrefour, Dominos, Toyota, Samsung, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, McDonald's, Tokopedia and CNN - across 20 countries, Insider enables digital marketers to drive growth across channels and at every stage of the customer journey, from acquisition and activation through to revenue and retention (AARR). 

According to the report, "Marketing leaders responsible for multichannel marketing have defined business growth goals that they must achieve. They are leveraging customer insights to more effectively time and target messages and offers."

"We are excited to be named a Cool Vendor by Gartner. To us, this is a validation of our vision to take a fresh approach to the way in which multichannel marketing hubs enable brand enterprise marketers to deliver consistent experiences through personalization and drive digital growth," said Hande Cilingir, CEO & Co-Founder of Insider. 

Insider's AI-powered Growth Management Platform empowers cross-channel interactions and personalization from a unified data layer across channels such as web, app, email, messaging and advertising. With products like Predictive Ad Audiences, Smart Recommender, Maven and Messaging App Suite (WhatsApp Business API, Facebook Messenger and more), Insider provides first-of-their-kind products to further strengthen customer experience personalization.

"Top global brands like Uniqlo, Singapore Airlines, Carrefour, Virgin, Samsung, New Balance, Estee Lauder, and Toyota are using our unified platform to lower their Customer Acquisition Cost (CAC), increase their Return on Ad Spend (ROAS), Average Order Value (AOV) and Conversions, and drive significant growth from acquisition to activation, revenue and retention," added Cilingir.

Learn more by visiting our Cool Vendor page here.

Read more about this announcement in our blog post.

Follow Insider on Linkedin, Twitter, and Facebook.

The insights provided in this report are relevant to marketing leaders who need to close customer data and insight generation gaps to deliver effective personalized marketing. 

About Insider

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Insider is a technology company with offices in London, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Ankara and Kuala Lumpur. Insider was named a "Cool Vendor" in the report titled "Cool Vendors in Multichannel Marketing" by Gartner and listed as one of Europe's 100 Hottest Startups by WIRED Magazine in 2018 and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top three female CEOs outside of the US.

Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping the world's leading brands grow beyond the speed of customer expectations, Insider is trusted by over 450 businesses across various industries including UNIQLO, Singapore Airlines, Carrefour, Samsung, New Balance, Toyota, Newsweek, MediaMarkt, Estee Lauder, Virgin, AVIS, Allianz, Dominos, McDonald's, Avon, Nissan, BBVA, IKEA and CNN.

Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Source: Insider
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