International PR Firm IDEA Communication Partners with Leading VR Solution Provider Plex-VR to Push Digital Transformation

SINGAPORE, July 5, 2018 /PRNewswire/ --

Singapore-headquartered PR and communication firm IDEA Communication Pte Ltd (IDEA) is pleased to announce the official strategic partnership with China's leading VR technology provider, Plex-VR Digital Technology (Shanghai) Co., Ltd. The partnership will see both parties joining force in market roll-out and education of VR technologies in Singapore and China.

Plex-VR, the leading Shanghai-based light field technology startup backed by Alibaba Group, SAIF Partners and GSR Ventures, has signed a strategic partnership with PR and communication firm IDEA Communication this week.

Plex-VR hopes to elevate its brand as a light field technology solution provider on a global scale by tapping IDEA Communication's resources in retail sector and digital know-how. Its leading light field technology can be applied in multiple industries ranging from digital entertainment, real estate, education, medicine, retail, luxury goods to tourism.

"I'm delighted to partner with a solid firm with all-rounded know-how of digital technology and the role it plays in consumption upgrading and to bring more relevant applications into the new retail and consumer sectors," said Mr. Yu Yijing, founder and CEO of Plex-VR, "We are confident that the partnership with IDEA Communication leveraging IDEA's local market knowledge and resources will propel our business to the next level and support us to meet with the demands of our customers in the region."

As the future of Virtual Reality (VR) and 3D displays to provide high-quality near-eye displays and optimise immersive user experiences, Plex-VR received USD15 million in Series A funding from Alibaba Group just last December. The investors' funds have been deployed to the research and development of the technology, such as developing advanced deep learning technologies and artificial neural networks to equip computers through in-depth integration of light field technology and Artificial Intelligence (AI).

"The strategic partnership taps the complementary strengths of us two companies and is built on the consensus of the broad application outlook of the AR and VR technology in Asia. With the digital transformation accelerating in Singapore and China, the timing is good to introduce the advanced VR and AR solutions to the retail and consumer sectors that demand more engaging and interactive experiences. We are committed to continuous development and customer-oriented solution and I am confident that the partnership will help the two companies grow to the next level," said Ms. Helena Ma, owner and managing director of IDEA communications, with operations in Singapore and China.

"This collaboration with Plex-VR reflects our growth-driven value and is a strong indication of upscaling the existing landscape of VR in growing sectors such as new retail and tourism through our go-to-market support," Helena added.

Plex-VR was featured at the Global AR/VR China Summit 2016, and works with an array of projects notably Shanghai Museum Virtual Exhibition, Alibaba Buy+ Act, Tencent World Kung Fu Cup, and 2016 Caixin Summit.

About Plex-VR Digital Technology (Shanghai) Co., Ltd:

Plex-VR Digital Technology (Shanghai) Co., Ltd. develops virtual reality, augmented reality, and mixed reality solutions. The company's 3D virtual reality live broadcast solution provides video capture, real-time splicing and processing, and cloud server streaming for entertainment events, sporting events, and classroom education. The company deploys light field rendering technology that offers 3D real-time playback effect for the audience experiencing sports events, movies, TV commercials. The company also develops multi-industry immersive panoramic roaming virtual exhibition hall construction solutions for application in museums, memorials, art galleries, libraries, industrial pavilions, corporate pavilions, and experiential centres. The company's solutions have applications in the virtual e-commerce industry, digital entertainment industry (Internet, video, and film), real estate industry (home design, interior decoration, and virtual house inspection), education industry (remote or online courses), medical industry (remote diagnose, operation surveillance, and adjuvant therapy), exhibition industry, and tourism industry. Plex-VR Digital Technology (Shanghai) Co., Ltd. is based in Pudong, China.

About IDEA Communication

IDEA Communication is a Public Relations and Communication firm founded in 2016, with registered legal entities in Singapore and China. The company supplies a broad range of PR, communication strategy, digital content creation, corporate communication, government relations and event management services. The company is deeply rooted in its values of integrity, diversity and continuous improvement and committed to maximising the commercial value for the many brands.