SINGAPORE, Jan. 24, 2019 /PRNewswire/ -- HONOR, a leading smartphone e-brand, today unveiled the latest range of smart devices at their 1st showcase event for the year at Marina Bay Sands. The devices on display at this showcase event included the award-winning flagship smartphone device, HONOR View20; an AI-powered 24MP front selfie camera phone, HONOR 10 Lite; a trendy smartwatch that features a HD screen, 7-day battery life, and 24/7 heart rate monitoring, Honor Watch Magic; and a smart band that is touted to have the most number of features in a sleek fashionable case; HONOR Band 4.
HONOR has achieved explosive growth since its establishment. As of January 7, 2019, the number of HONOR fans outside of its home market has exceeded the 1 million mark.
"As a leading e-brand, HONOR's mission is to create an intelligent world designed with the needs of young people at heart," said Mr. George Zhao, President of Honor. "HONOR's goal is to grow and reach new markets, so that we can bring unparalleled technology, richer and more diverse life experiences and exceptional style to fans around the globe."
HONOR's popularity in Singapore has also been explosive, working with its local distributor, Raduga Pte Ltd, to gather more than 17,000 fans on its Facebook page in less than a year and achieving post engagements with more than 250,000 users on Facebook during big campaigns.
"Last year, Raduga had the privilege and honour of bringing the HONOR smartphone brand into Singapore, and I am proud that our team has achieved tremendous growth for the HONOR brand in less than 1 year. Our last device launched in Singapore in 2018, the HONOR 8X, attained the Top 4 position for smartphone devices sales during the 11.11 online campaign, amidst stronger competitors in the market," said Mr Cheong Jin Hao, GM of Raduga Pte Ltd. "This year, we remain committed to our belief that everyone should be able to own the latest technology in a device that is packed with features and high quality specifications without having to pay a premium, or be tied down by a contract, for it. Raduga will continue to be ahead of the wave and strive towards bringing revolutionary smart devices to consumers in Singapore, at price points that will not break the bank."
HONOR View20 – an unrivalled flagship smartphone with world-leading features
HONOR View20 represents the company's latest entrance into the flagship market, bringing top technical performance and hitting next level design and style. The cutting-edge smartphone is equipped with the world's first high-definition 48MP rear camera.
The elite 48MP camera is powered by artificial intelligence (AI) and takes amazing pictures. The new 48MP AI Ultra Clarity mode can combine multiple 48MP images into a single 48MP photo, producing a Super 48MP Photo with superb clarity.
HONOR View20 also comes with an advanced 3D rear camera, which is capable of creating a new dimension in photography and videography, and brings greater usability and fun. The 3D camera collects information on the shapes of objects based upon the time-of-flight of light signals to enable depth sensing, skeletal tracking and real-time motion capture. This camera can turn HONOR View20 into a motion-controlled gaming console, allowing you to play 3D motion games like never before. Now, it supports Fancy Skiing and Fancy Darts.
Extreme performance with latest technologies in mind
HONOR View20 is the first HONOR model to be equipped with advanced 7nm Kirin 980 AI chipset with dual NPU to overseas market; GPU Turbo 2.0, which greatly improves graphic performance; and a 4,000 mAh battery with SuperCharge.
The Kirin 980 chipset represents a 75% improvement of speed in single core performance compared to the previous generation. The Kirin 980 also includes Mali-G76 GPU to improve performance by 46%. HONOR View20's performance has significantly increased, while reducing its energy consumption by 58%, providing a revolutionary advancement in user experience.
With the high demand for power that comes with HONOR View20, HONOR engineers developed The Liquid Cooling System, an innovation which is a highly efficient liquid cooling system that can more effectively dissipate heat for performance.
The cutting-edge smartphone is equipped with a front-facing 25MP camera integrated into the display. The innovative All-View display provides a notch-less viewing experience and a stunning 91.8% screen-to-body ratio.
HONOR View20 has adopted a special technique enabling light to go through and reach the front-facing camera seamlessly. HONOR engineers use an advanced holder with buffer design to precisely place the front camera under an ultra-small 4.5mm transparent hole on the screen. A proprietary display bonding material is used to prevent light emitted by the display from entering the camera, enabling the best photos possible from a smartphone.
Next generation in design and aesthetics
From a design perspective, HONOR View20 is the first smartphone to use advanced nanolithography technology to develop an invisible nano texture on the phone body. The fourth generation of nano-vacuum coating and invisible aurora texture process create a vivid and dynamic V-shape colour gradient with a gleaming effect, breaking the mold of traditional flagship smartphones in dimension and style.
Mr. George Zhao continued: "HONOR's View series brings ground-breaking technology and flagship performance to users. With HONOR View20, we're pushing the boundaries of what's possible in a flagship smartphone. We are deeply proud of View20, a beautiful amalgamate of innovation, power, and function – and a phone that boldly underscores HONOR's distinguished reputation and commitment to elegant design."
HONOR 10 Lite – a perfect blend of aesthetics and technology at an affordable price
With the AI-powered 24MP cameras and flagship-grade configurations, the HONOR 10 Lite is designed to deliver the most exceptional selfie experience. Powered by EMUI 9.0 and Android 9, the HONOR 10 Lite also attracts eyeballs with a shimmering colour gradient and slim dewdrop notch.
HONOR 10 Lite's smart photography captures the perfect selfie
HONOR 10 Lite's AI technology levels up the selfie game with eight real-time scenario recognitions. The AI-powered algorithm identifies different scene types instantly, allowing the camera to enhance the facial features and the background by modifying the exposure time. Supported by 3D facial recognition and AI beauty functions, the device can customize beauty effects based on age, gender and skin tone, meaning your beauty shines in every shot. Thanks to the 4-in-1 light fusion technology, the HONOR 10 Lite captures more light in low lit conditions and its 3D portrait lighting option offers five different lighting effects, making every shot a cover shot.
Style oneself with HONOR 10 Lite's dazzling design
The HONOR 10 Lite rear design is made from eight layers of shimmering material for a dazzling visual effect. The vibrant gradient colour choices include the newly introduced Sky Blue and Shiny Red, aside from the classic Sapphire Blue. These beautiful colours are inspired by the light and colour of the sky at different times of the day.
In addition to this range of captivating colours, the HONOR 10 Lite comes with an amazing 6.21" FullView HD screen display and a dewdrop notch design that pushes the screen-to-body ratio to beyond 90%.
"The HONOR 10 Lite demonstrates the brand's strong dedication to AI selfie photography and exceptional design. HONOR strives to bring industry-defining products to a dedicated global fanbase," Mr George Zhao mentioned. "Young people now want a range of smartphone selfie functions and design features. We are proud to launch this unrivalled selfie device to our smartphone users around the world, answering their needs and expectations."
HONOR Watch Magic - empowering action-packed lives with style
The latest HONOR Watch Magic is one of the first few internet-optimized wearables brought in by HONOR's Singapore distributor, Raduga Pte Ltd, and definitely not the last. It offers to Singapore consumers superior user experiences, inspiring action, fostering creativity and empowering the young to achieve their dreams.
The trendy HONOR Watch Magic is only 32.5g in weight and 9.8mm thick, among the lightest and slimmest on the market. The shell of the smartwatch is made of biodegradable nylon plastic and the scratch-resistant ceramic surface is treated with a special process six times tougher than stainless steel, ensuring durability for long term use.
HONOR Watch Magic brings powerful functionality in addition to its sophisticated and elegant design. It comes with a high-definition touch screen, which is easy to use and operate. The 1.2-inch AMOLED touchscreen has a resolution of 390 x 390 pixels at 326 PPI and offers a clear display even under sunlight -- providing a superior user experience.
Powered by the industry's first dual chipset architecture and a long-lasting battery, HONOR Watch Magic is highly energy-efficient and provides a worry-free 7-day usage per charge. The watch can last one full day with a mere 10-minute charge.
HONOR Watch Magic supports a variety of outdoor and indoor activities, including mountain climbing, running, cycling and swimming. It is water-resistant up to 50 meters and can measure the number of strokes for any swimming style. The watch is a reliable exercise companion which closely tracks workout progress and provides analysis and recommendations for evaluation and improvement.
The new smartwatch supports three major GPS tracking systems, including GPS, GLONASS and GALIEO. It provides convenient and accurate location services even in dense forests or urban areas -- which is especially useful for tracking running and cycling paths. It also alerts users of incoming calls, SMS messages, and upcoming hotel bookings and flight information, supported by SmartCare available on HUAWEI and HONOR smartphones running on EMUI 9.1 or later.
Besides fitness and everyday use, HONOR Watch Magic provides accurate 24-hour heart rate monitoring to keep track of your health, no matter whether you are running or sleeping. With HUAWEI TruSeen™ 3.0 technology which leverages high-precision PPG sensor and AI algorithm, the smartwatch accurately monitors your heart rate in real time so users can maintain fitness levels.
HONOR Watch also offers other breakthrough health monitoring technologies. TruSleep™, which is certified by CBD at Harvard Medical School, provides sleep quality scores by analysing sleeping habits and breathing patterns. TruRelax™, which is jointly developed by HUAWEI and the Institute of Psychology, Chinese Academy of Sciences, monitors blood pressure in real time by using heart rate variability (HRV) data.
HONOR Band 4 – the smartest band with the most number of features yet
The new HONOR Band 4, supported by real-time heart rate detection and TruSleep™ and TruSeen™ monitoring technologies just like those in the HONOR Watch Magic, acts like a personal fitness trainer, helping to monitor users' health and activities efficiently. Launched in China late last year and now available in Singapore, the HONOR Band 4 can be navigated with intuitive scroll gestures and a Home button for one-click return.
HONOR Band 4 is equipped with 0.95-inch AMOLED touchscreen color display which is shielded by 2.5D curved glass. It includes a 100mAh battery and carries support for 5ATM water resistance. It comes with a six-axis sensor as well that allows the tracker to perform various health-centric features such as real-time heart monitoring, sleep tracking, pedometer and swim tracker.
For connectivity, it is equipped with Bluetooth 4.2 and NFC. It can also show notifications for messages and calls when paired with a smartphone. It will arrive in both black and blue in Singapore.
Mr. George Zhao said: "HONOR's fans are incredibly active and dynamic. They enjoy wearable devices which not only enrich their lives but also express their personal styles. Both the HONOR Watch Magic and the Honor Band 4 have been designed with their demands in mind. Beyond the fashionable design and vivid colours, these wearables offer long battery life, high level of water-resistance and sophisticated fitness and health applications, satisfying their needs in all aspects of daily life."
Availability
From Jan. 24, 2019, 5pm onwards, all the devices launched at HONOR's 1st showcase event for the year at Marina Bay Sands will be available for purchase at their online official stores on Qoo10, Lazada and Shopee, at selected Gain City outlets as well as at various authorised retail partners' stores across Singapore.
The HONOR View20 will be available in 2 variants – 6/128GB and 8/256GB, and will be retailing at $699 and $829 respectively. The HONOR 10 Lite will be available in 3/64GB, and will be retailing at $288.
At launch, HONOR has collaborated with Singapore's third virtual mobile telco, Zero1, to offer to users 2 months[1] of unlimited data with any purchase of the HONOR View20 or the HONOR 10 Lite, from now till end of Feb 2019, or while stocks last. Zero1 shares the mobile network of Singapore's leading mobile operator, so HONOR View20 and HONOR 10 Lite users get to enjoy the fastest, widest 4G coverage in town on the latest, hottest fashion devices from HONOR. In conjunction with this special offer, Zero1 is also rolling out their Chinese New Year Bonus Data to reward new sign-ups with 12GB Bonus Data for their 3GB To Unlimited Plan and 18GB Bonus Data for their 9GB To Unlimited Plan.
In addition, to reward patient fans who have been waiting long for HONOR's internet-optimized wearables to hit shores, HONOR will be offering purchase with purchase (PWP) options with the purchase of the HONOR View20. Enthusiastic users who want the full HONOR experience will be excited to know that, for a limited time period and while stocks last, the following will be available:
The full range of devices distributed via HONOR's official distributor, Raduga Pte Ltd, will come with an official warranty of one (1) year.
About HONOR
HONOR is a leading smartphone e-brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, please visit HONOR online at https://www.hihonor.com/sg/ or follow us on:
https://www.facebook.com/honorsingapore
https://www.instagram.com/honorsingapore
About Raduga Pte Ltd
Raduga is a premier mobility solutions distributor headquartered in Singapore, providing a truly end-to-end mobile phone distribution solution for brand principals, wholesalers and retailers globally. In Singapore, Raduga is committed to delivering the latest mobile technology at unbeatable value to end consumers.
For more information about Raduga, please visit: www.raduga.com.sg
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