Leading Spanish wine regions D.O. Ribera del Duero and D.O. Rueda launch their inaugural joint promotional campaign in China

HONG KONG, April 16, 2018 /PRNewswire/ -- The leading Spanish wine regions of D.O. Ribera del Duero and D.O. Rueda have launched a joint brand to promote their wines in China. After joining forces in the U.S. market for the past three years, a new campaign is sprouting for the Chinese Market. Their goal is clear: to conquer the hearts and palates of the Chinese wine lovers.


RiberaRueda growing together in China
RiberaRueda growing together in China

China has settled as a key player in the international wine markets, with consumption, knowledge and appreciation of fine wines on the raise for all categories of consumers. For that reason, under the brand RiberaRueda, both denominations of origin will present an extensive program of activities in 2018, aimed to raise awareness among trade professionals, media, influencers, wine educators and consumers.

The new JUST BE campaign, that will be launched during the following weeks, will focus on the people, on those wine stories that are part of our lives. Just be ready!

RiberaRueda will promote their wineries and wines actively in social media and will engage Brand Ambassadors in key cities in China, to further bring tasting opportunities and enhance the knowledge experience of consumers and trade and media professionals.

The program for the inaugural tasting events will commence in April with the following activities:

Wine Pairing Luncheon and Tasting Seminar with Wine Educators and Influencers

Wine Pairing Dinner and Tasting Seminar with Media Professionals

23rd April | Shanghai
25th April | Beijing 
26th April | Guangzhou
27th April | Hong Kong

In May, there will be a series of Master Class seminars led by our Brand Ambassadors followed by Wine Pairing dinners in Shanghai, Beijing, Guangzhou and Shenzhen.

These events will provide a fantastic occasion to taste some outstanding wines from these iconic Spanish regions as well as the opportunity to meet the directors of both D.O.'s, which will join the events.

About D.O. Ribera del Duero:

Located roughly two hours northwest of Madrid, D.O. Ribera del Duero provides the benchmark for quality in the Spanish wine category throughout the world. With an extreme climate perfectly suited for quality grape-growing and ripening, Ribera del Duero wines represent the pinnacle of Spanish winemaking and the ultimate expression of Spain's most noble red grape: Tempranillo. The region's frigid winters and a rocky, rigid terrain produce Tempranillo grapes that develop a character of their own, resulting in full-bodied, rugged wines with a multitude of pairing options.

About D.O. Rueda:

D.O. Rueda was founded in 1980, the first D.O. in Castilla y Leon and is ranked as the top white wine region in the Spanish market, according to Nielsen. Situated on a high plateau with a continental climate, Rueda has long cold winters, short springs and hot summers, perfect for the Verdejo grape, the dominant varietal in the region. High elevations and gravelly stone soils allow the Verdejo to ripen by mid-September and develop deep aromas and flavours resulting in dry, fresh wines that are food-friendly and accessible.

For additional information, contact us.

Campaign and Media Contact

Marisa Flores & Pey Pey Wu Tzeng, Perspectiva Asia Ltd.
Email: &
Ph: +852 2797 9140 

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Source: D.O. Ribera del Duero and D.O. Rueda