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Malaysia Halal Expo 2019 (MHE 2019) Targets Tokyo Olympics

Malaysia Ministry of Entrepreneur Development (MED)
2019-01-22 08:00 1957

KUALA LUMPUR, Malaysia, Jan. 22, 2019 /PRNewswire/ -- The Ministry of Entrepreneur Development (MED) will be hosting Malaysia Halal Expo 2019 (MHE2019) from 24 - 26 January 2019 at the Kuala Lumpur Convention Centre, Kuala Lumpur.

Malaysia Halal Expo 2019
Malaysia Halal Expo 2019

Themed "Malaysia to Japan for 2020 Olympics", MHE2019 will showcase export-ready halal products and services by Malaysian SMEs for the Japanese market ahead of the Tokyo Olympics 2020 and Tokyo 2020 Paralympic Games.

The expo is a follow up to the Memorandum of Cooperation (MoC) in the Malaysia-Japan Halal Field, which was signed on 26 November 2018 by YB Datuk Seri Mohd Redzuan Yusof, Minister of Entrepreneur Development Malaysia and His Excellency Hiroshige Seko, Minister of Economy, Trade and Industry Japan. Through this MoC, Ministry of Entrepreneur Development (MED) has been mandated to implement, coordinate and monitor programmes under the MoC which includes the implementation of the Malaysia Halal Expo 2019 (MHE 2019). The MHE 2019 is supported by SME Corp. Malaysia with Department of Islamic Development Malaysia (JAKIM), Ministry of Youth and Sports Malaysia and the Association of Islamic Banking Institutions Malaysia (AIBIM) as its strategic partners

MHE 2019 will be divided into four (4) segments namely:

  1. The exhibition involves the participation of 320 exhibition booths as well as promotion of halal products and services by export-ready entrepreneurs in food and beverages (F&B), cosmetics, halal ingredients, logistics, biotechnology as well as personal care and pharmaceutical;
  2. Two (2) forum and nine (9) Pocket Talk sessions involving agencies such as SME Bank Berhad, JAKIM, EXIM Bank, Malaysia External Trade Development Corporation (MATRADE), Muslim Professional Japan Association (MPJA), Malaysian Technology Development Corporation (MTDC) and Acrosx Japan Incorporated in preparation for SME products to meet the latest standards such as Halal certification, HACCP and GMP.
  3. Islamic Innovation Challenge (IIC) Award on 25 January 2019. This is an annual event to reward SMEs that are innovative in the halal industry. This initiative is a collaboration between SME Corp. Malaysia, Malaysia Innovation Agency, Platcom Ventures Sdn. Bhd, JAKIM and Halal Industry Development Corporation (HDC). The award will be presented by YB Datuk Wira Dr. Hatta Ramli, Deputy Minister of Entrepreneur Development; and
  4. Business matching sessions with 21 potential leading buyers including 15 Japanese anchor companies and 6 local anchor companies such as Family Mart, MHC Co. Ltd, Yatsumoto Tsusho Co, Ltd, Hayabusa International, Tesco Stores Malaysia, Ramly Food Marketing Sdn Bhd, Lulu Group Retails Sdn Bhd, Nestle Manufacturing (M) Sdn Bhd and Aeon Big Malaysia. A total of 330 business matching sessions with 21 buyers from Japan and large corporations are being set with an estimated potential sales of RM50 million.         

Apart from these, visitors will also be delighted by a cooking demonstration by Senior Chef of National Sports Council of Malaysia (MSN) and sharing session and appearances by local celebrity entrepreneurs which will feature Faizal Ismail (FBI), Amy Search, Erma Fatima (Mak Cun), Munif Hijjaz, Datin Fouziah Gous and Fynn Jamal.

Grab this opportunity. Join us at Kuala Lumpur Convention Centre from 24-26 January 2019. Visiting hours are from 10:00 am - 6:00 pm.  Admission is FREE for all visitors.

More info at www.halal-expo.my

For publicity materials, please access:
https://drive.google.com/open?id=1LMaTzlTcx6HIyOVOuHl8jU710iapX8xT

Media Inquiries
Sharifah Nazira Syed Basir Ahmad
Tel No: +60-019-2721178
Email: sharifah.nazira@med.gov.my

Photo - https://photos.prnasia.com/prnh/20190121/2352255-1

Source: Malaysia Ministry of Entrepreneur Development (MED)
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