NEXT Biometrics Names Industry Executive William Yu to Lead Sales Organization in Asia Pacific

OSLO, Norway, June 27, 2018 /PRNewswire/ --

NEXT Biometrics (Oslo Bors: NEXT), a global leader in fingerprint sensor technology, today announced that William Yu has joined the company as vice president, Asia Pacific Sales and China General Manager. In this newly created role, Mr. Yu will be responsible for sales in NEXT Biometrics' key markets in Asia, including China, Taiwan, Japan and South Korea.

William Yu has extensive experience leading sales programs and organizations in Asia. For more than 10 years, he has successfully led or driven sales in the region for a number of companies delivering fingerprint sensor solutions. These companies include UPEK, AuthenTec, and DigitalPersona. Most recently, he served as Director of Asia Sales for CrossMatch for four years.

"William Yu will be an outstanding addition to our sales team," said Ritu Favre, CEO of NEXT Biometrics. "As we continue to create an organization that can scale to support additional revenue, William will play an important role in delivering positive results for us in the Asia Pacific region."

In March, NEXT Biometrics hired Ravi Jagannath as senior vice president of Operations and elevated Dan Cronin to Chief Operating Officer to strengthen the company's ability to better serve customers and deliver products globally. With today's announcement, NEXT is adding solid experience to its customer-facing initiatives in Asia as well as reinforcing its business development capabilities in the region.

In addition to his biometric industry experience, Mr. Yu has also held sales positions and delivered solid results for other technology companies in Asia including ATI Technologies, Advanced Micro Devices and Quantum.

William Yu received his bachelor's degree in Electronic Engineering from the Beijing University of Technology in 1993 and his master's degree in Engineering Management from the University of Ottawa in 2004.    

About NEXT Biometrics

NEXT provides advanced fingerprint sensor technology that delivers uncompromised security and accuracy for the best possible user experience in the smart card, government ID, access control and notebook markets. The company's patented NEXT Active Thermal^TM principle allows the development of large, high quality fingerprint sensors in both rigid and flexible formats. NEXT Biometrics Group ASA (http://www.nextbiometrics.com) is headquartered in Oslo, with sales, support and development operations in Seattle, Silicon Valley, Taipei, Prague and Shanghai.