Performance Marketing Playbook takes place tomorrow 2 Dec, dissecting the latest trends and strategies

13 global brand expert speakers from Unilever, Kraft Heinz, ZALORA, and many more are sharing their insights on how to maximise performance marketing and spend.
2021-12-01 14:38 788

HONG KONG, Dec. 1, 2021 /PRNewswire/ -- Taking place virtually tomorrow 2 December, Performance Marketing Playbook gathers over 500 performance and brand marketers to take a deep dive in hot topics through live panels and case studies.

Performance Marketing Playbook virtual event takes place tomorrow 2 Dec, dissecting the latest trends and strategies
Performance Marketing Playbook virtual event takes place tomorrow 2 Dec, dissecting the latest trends and strategies

Speaker line-up

  • Dan Richardson, Head of Data ANZ, Yahoo
  • David Porter, VP Global Media, Unilever
  • Dhiren Amin, Chief Marketing Officer Asia, Kraft Heinz
  • Jessica Goodfellow, Deputy Editor & Technology Lead, Campaign Asia-Pacific
  • Kabeer Chaudhary, Managing Director APAC, M&C Saatchi Performance
  • Matthew Miller, Managing Editor, Campaign Asia-Pacific
  • Maria Abdull Latif, Regional Manager INSEA, Remerge
  • Monica Chia, Regional Experience Director, APAC, Reprise
  • Nathalie Pellegrini, Chief Performance Officer, Mindshare
  • Robert Sawatzky, Editorial Director, Campaign Asia-Pacific
  • Samina Seth, Co-FounderWalee
  • Surekha Ragavan, Editor, Experiential Marketing & PR, Campaign Asia-Pacific
  • Tejas Kirodiwal, Head of Growth Southeast Asia, ZALORA

Session Highlights:

Using more nuanced metrics to determine value 
Nathalie Pellegrini, Chief Performance Officer at Mindshare and Dhiren Amin, Chief Marketing Officer Asia at Kraft Heinz discuss which metrics are the most effective at proving outcomes and the vanity metrics' changes in the post-cookie era. They also examine the newest metrics which provide richer results for performance marketers.

Tracking consumers across the funnel in a post-cookie world
Dan Richardson, Head of Data ANZ at Yahoo! details the long-term efficacy of performance marketing and how marketers could mitigate risks and deliver strong results. 

CMO interview: Balancing the marketing mix 
David Porter, VP Global Media at Unilever shares his strategic insights into some of the big challenges in performance marketing today, where the future of the industry is headed and the trends and channels in 2022 and beyond.

PR Newswire is the Official Media Partner of Performance Marketing Playbook. 

Performance Marketing Playbook will be held online tomorrow 2 December. To reserve your seat for the high-level event, please register through the link below:

For more details on the agenda and speakers, please contact Eleanor Hawkins, Head of Events at

For partnership opportunities, please contact Gareth Scott, Commercial Director at 

About Campaign Asia-Pacific

Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. Campaign Asia-Pacific serves the marketing elite, those that are pushing creative advertising and communications to new boundaries, redefining brand experiences through multiple touch-points, both on and offline.

Media contact:

Betsy Wong

Source: Campaign Asia-Pacific