SINGAPORE, Dec. 10, 2020 /PRNewswire/ -- Pinterest, Inc. (NYSE: PINS) Pinterest, the visual discovery engine that people use to find inspirations for their lives, is announcing Pinterest Predicts, an annual trend report that looks ahead to the biggest trends of the upcoming year.
Pinterest Predicts the trends that will shape 2021
With more than 400 million people around the world using the platform each month to discover new ideas and bring them to life, people turned to Pinterest in 2020 for guidance and inspiration on navigating their lives during the global pandemic. From this historic year came new behaviours that Pinterest analysed to predict the top trends to watch for the year to come. These insights are not-yet-trending but will become the next-big-thing tomorrow.
Please find the full list of 2021 trends, based on emerging searches with increases compared to last year, at Pinterestpredict.com, and here a selection of the leading trends.
Wellbeing: Sleep time is the new "me" time
From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.
Increase in searches year over year for:
Beauty: Minimal skincare is the new glow up
A new "effortlessly chic" skincare routine is simple and sustainable.
Increase in searches year over year for:
Fashion: Make it is the new work it
Gen Z will take personalization to the next level with making their own everything, from painted-on denim to custom crewneck sweatshirts.
Increase in searches year over year for:
Home: Shelfies are the new gallery walls
People will be collecting and investing in eye-catching appliances, from colored glassware to handmade clay plates.
Increase in searches year over year for:
Food: Kitchen is the new Michelin
Chef-inspired meals, food plating techniques and garnishes are all trending up.
Increase in searches year over year for:
Travel: Nomadding is the new jet-setting
Whether seeking a sky full of stars or a field full of flowers, people will be planning national park road trips, trading city life for a rental cabin in the woods and using remote work as an excuse to explore the great outdoors.
Increase in searches year over year for:
Parenting: Planet is the new playground
Save the planet, but make it fun. In 2021, parents will entertain kids while they educate them and make art with what they already have.
Increase in searches year over year for:
Finance: CEO is the New DIY
People will tap into their entrepreneurial side and use Pinterest to bolster their business. Branding ideas, podcast tips and small business ideas will all be high in demand this year.
Increase in searches year over year for:
Celebration: Planning is the new love language
Pinterest users are planners, and now they'll be planning even the smallest celebration moments for the people they love, from movie nights to monthly anniversaries.
Increase in searches year over year for:
These insights tell what people are inspired and will accomplish in the year ahead. Full list of 2021 trends is available on Pinterest Business.
About Pinterest
Pinterest is a visual discovery engine people use to find inspiration for their lives, including recipes, home and style ideas, travel destinations and more. People have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users around the world. Available on iOS and Android, and at pinterest.com.
