omniture

Post-95s talents name Huawei as the most attractive employers in China

Working environment and Career advancement are their top considerations in future career
2019-06-20 14:00 4860

SHANGHAI, June 20, 2019 /PRNewswire/ -- Universum today launches the findings from the China portion of the world's largest and longest running annual global talent survey, with over 50 thousand participating students from China's over 110 top universities. Set out to track the career aspirations and preferences of China's future professional workforce, the survey also recognizes the most coveted employers based on the responses collected. This year, Huawei successfully acquires its position as the most attractive employer in China as voted for by business and engineering talent respectively.

"Ever since we started to track Chinese students' career aspirations through our annual survey thirteen years ago, we've witnessed a lot of significant changes in the job market - I believe this reflects a rapidly evolving business landscape, and also the increased options available to an ever more mobile and better-informed future generation of talent in China. With the developments in the digital space, E-commerce has become one of the most attractive industries for Chinese graduates. The 2019 survey results show that rise in popularity of the domestic IT and technology employers is still going strong," said Mr. William Wu, Vice President of Universum Asia Pacific.

The top choices for the ideal city for students to work in after graduation are their cities of origin. However, In terms of total number, it's the tier one cities that will enjoy the strongest pools of talent: Beijing, Shanghai, Guangzhou, and Shenzhen. From this year's data we can also see that the competition for talent among tier one cities is increasing, as well as between the tier one and popular tier two cities.

"Not knowing enough about this company" is still the primary reason why students do not regard it as an ideal employer. Current channels for graduates to learn about the company are mainly based on employer presentations on campus and career fairs, followed by social media. According to the survey results, employers' career websites and online job boards are also increasingly used as sources of employment information for students.

"Encouraging To have work/life balance" (39%) is still the primary consideration for Chinese students in their future careers. As for career goals, "to be secure and stable in my job" (37%) and "to be autonomous or independent" (36%) are also important considerations. In terms of people & culture, Chinese students focus on "respect for its people". "Corporate social responsibility" is paid attention to for employer reputation and image. What students also value highly are employers who can demonstrate job characteristics such as "professional training and development". "A creative and dynamic work environment" and "clear path for advancement" are also important attributes they consider when assessing future employers.

In terms of the social environment and attributes of the workplace, the primary choice for Chinese students is "Respect for its people" (49%), this employer's attribute has become a key word that a majority of students generally agree with and choose. And it is generally believed that the key factors to embodying humanistic care are "A creative and dynamic work environment" (47%), "A friendly work environment" (44%), "Commitment to diversity and inclusion" (42%), "Recognizing performance (meritocracy)" (40.2%), "Interaction with international clients and colleagues" (40.1%), "Opportunities to make a personal impact" (39.8%), "Encouraging work-life balance" (37%) and other factors. In addition to corporate humane care, Chinese students value "corporate social responsibility" (34%) in terms of corporate reputation and image shaping. In addition, good reference for future career and competitive base salary are also Chinese students' considerations for their future career.

Other key findings from the 2019 China student survey include:

An era for local IT/Internet companies

While taking the top spot in business and engineering, Huawei also remains among the top three employers of choice for other fields of study, such as sciences and humanities.

Meanwhile, Alibaba ranks among the top three in the minds of business, engineering and science students, and is also very attractive to law and humanities students. Local Internet giants Tencent and Baidu are also highly appealing employers with students from all fields of professional categories. Of particular note is Xiaomi. The rankings of excellent local Internet companies such as Xiaomi are also rising, and Xiaomi has achieved the second place of engineering talent.

Typically known for their competitive compensation packages and long working hours, Chinese IT/Internet companies are often revered by Post-95s talent for their entrepreneurial spirit and creative & dynamic working environments - as shown by the data.

Popular favorite industry caters to the times, local corporate brand establishes

When Chinese students choose the industry, they reflect the distinctive background characteristics of the times. Among them, e-commerce (21.4%) accounted for the largest proportion, Telecommunication and networks (16.1%), financial services (13.4%), Software, Computer Services, Multimedia Development, Digital Entertainment (13.4%), industrial engineering and manufacturing (12.2%) are closely behind. According to the survey results, the traditional and popular industries showed a slight downward trend, among which Retail (1.9%), Fast Moving Consumer Goods (2.6%), Automotive industry (3.9%), Management and Strategy Consulting ( 9.1%) and so on are gradually fading out.

At the same time, another major trend is that the competitiveness of Chinese local enterprises has gradually increased, mainly reflected in the technological Internet companies represented by Huawei, Tencent, Xiaomi, Alibaba, Baidu, and the ranking advantages of state-owned banks relative to foreign banks. It reflects the increasingly competitive employer brand establishment of these well-received companies.

Students network and information channels expanded

The preferred platform for Chinese students to obtain effective information and retrieval is Zhihu.com (39%), followed by Baidu post board (38%), Sina Micro Blog (37.6%), and WeChat (35%). In addition to the traditional social media defined network platforms such as Tencent Micro Blog (25.9%), Renren (25%), Qzone (17%), LinkedIn (16.5%), other kinds of online platforms preferred are Bilibili (15.6%) ), Douban (15.6%), Tiktok (14.6%), etc. They also appeared in the mainstream of used channels, reflecting the widening of channels and the diversification of available online platforms.

International employers are making a come back

When asked about their plan upon graduation, 27% of Chinese students said that they are most keen on working for international employers. After a sharp decline from 25% to 18% in 2017, they have climbed back to 23% in 2018, and in 2019 the figure keeps growing to 27%, indicating that international companies are re-gaining attractiveness. This is especially the case among business talent. Compared with state-owned enterprises and local companies, Chinese students believe that the work of international companies is more in line with international standards, and they can have more exposure to international opportunities and clients.

The ratio of choosing startups or self-employment has risen sharply

In contrast to the international employers, the state-owned employers are losing popularity somewhat. The proportion of students who choose to enter state-owned enterprises after graduation is 24%. However, Chinese graduates still consider state-owned companies to offer "a friendly working environment", "secure employment", and demonstrating better "corporate social responsibility". The survey also finds that the number of students wish to start their own business or working for a start-up company has experienced a large increase from 2018 (15%) to 2019 (29%), basically the same as students hoping to continue studying after graduation (28%).

Salary expectations increased 7.8% to be 8,690RMB monthly on average

Chinese students expect to earn 8,690 RMB per month on average upon graduation, an increase of 7.8% compared to last year. Female students (8,667RMB) expect much less than their male (9,344RMB) counterparts. Female students have a stronger desire for "ethical standards" and "support for gender equality" in their future employment.

The Top 20 IDEAL Employers among Business and Engineering students in China are as follows:

Business


 Engineering




Employer

Rank 2019

Diff 19-18


Employer

Rank 2019

Diff 19-18

Huawei

1

1


Huawei

1

0

Alibaba

2

-1


Xiaomi

2

2

TENCENT

3

2


Alibaba

3

-1

Bank of China

4

-1


TENCENT

4

-1

EY (Ernst & Young)

5

1


Baidu

5

2

ICBC

6

1


Lenovo

6

9

China Construction Bank

7

11


Apple

7

-2

PwC (PricewaterhouseCoopers)

8

-4


China FAW Group

8

10

Xiaomi

9

15


Siemens

9

11

China Merchants Bank

10

13


JD.com

10

0

Agricultural Bank of China

11

9


Google

11

-3

Baidu

12

14


Microsoft

12

-6

Google

13

3


State Grid Corporation of China

13

-4

Wanda Group

14

3


PetroChina Company

14

-3

JD.com

15

-7


BMW Group (BMW, Mini, Rolls-Royce Motorcars)

15

-2

KPMG

16

-3


Samsung

16

-4

HSBC

17

5


Wanda Group

17

-1

Deloitte

18

-8


Sinopec

18

1

China International Capital Corporation Limited

19

-8


China Mobile

19

-2

Apple

20

-6


Air China

20

-6

*Refer to appendix for the full Top 100 Most Attractive Employers rankings.

The Universum student survey, conducted online, takes place annually in 60 countries globally and collects the views and preferences of over 1.3 million students. It is currently run in Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam in the Asia Pacific region.

About 2019 China's Most Attractive Employers Rankings – China Edition

The results are based on the answers of 52,156 students studying for degrees in business, engineering, natural sciences, humanities/liberal arts/education, law and health/medicine, with 151,675 individual evaluations of more than 200 employers. Each respondent is asked questions about their career preferences, expectations and employment related drivers and then presented with a list of more than 200 national and international employers, nominated by the target group through an independent and structured nomination and assessment process, which prevents companies unfairly influencing their positions. Respondents acknowledge those companies they would consider working for. Of the companies selected as 'considered employers', the respondents then select their five 'IDEAL Employers' and answer questions about their perceived brand based on Universum's Drivers of Employer Attractiveness global framework. The rankings measure the level of employer attractiveness of companies or organizations on the recruitment market.

About Universum

Universum is the global leader in employer branding, providing end-to-end solutions that empower organizations to become better at attracting, recruiting and retaining top talent. Founded in 1988, Universum's mission is to create the best match between employers and potential employees by providing knowledge, guidance and actionable insights. The company gathers and analyses insights about the career expectations of over one million students and young professionals annually in 60 countries, and serves as a trusted partner to over 2,000 clients globally, including many Fortune 500 companies. With its headquarters in Stockholm, Sweden, Universum is a privately held company with offices in 13 countries.

For more information, visit http://universumglobal.com

 

APPENDIX 1

Top 100 most attractive employers – Business Students

Company

Rank 2019

Diff 19-18

Huawei

1

1

Alibaba

2

-1

TENCENT

3

2

Bank of China

4

-1

EY (Ernst & Young)

5

1

ICBC

6

1

China Construction Bank

7

11

PwC (PricewaterhouseCoopers)

8

-4

Xiaomi

9

15

China Merchants Bank

10

13

Agricultural Bank of China

11

9

Baidu

12

14

Google

13

3

Wanda Group

14

3

JD.com

15

-7

KPMG

16

-3

HSBC

17

5

Deloitte

18

-8

China International Capital Corporation Limited

19

-8

Apple

20

-6

Citi

21

-6

Netease

22

22

The Walt Disney Company

23

5

McKinsey & Company

24

-15

Starbucks

25

6

IKEA

26

8

Amazon China

27

13

Shanghai Disney Resort

28

2

L'Oreal Group

29

-2

Procter & Gamble (P&G)

30

-1

BMW Group (BMW, Mini, Rolls-Royce Motorcars)

31

6

Hilton Worldwide

32

3

Air China

33

19

Microsoft

34

8

VIP.com

35

-2

China Mobile

36

21

The Boston Consulting Group (BCG)

37

-16

Morgan Stanley

38

-19

Haier

39

8

State Grid Corporation of China

40

5

Nike

41

9

Coca-Cola Company

42

-1

Midea

43

8

Sohu

44

31

Goldman Sachs

45

-33

Vanke Co

46

0

Grant Thornton

47

-15

J.P. Morgan

48

-23

IHG

49

-6

Lenovo

50

-2

Marriott International

51

2

China Telecom

52

22

Samsung

53

3

Bain & Company

54

-18

SF Express

55

3

Dell

56

4

Standard Chartered Bank

57

-18

Country Garden

58

-

Wal-Mart

59

-5

Ctrip

60

2

China Unicom

61

18

Audi

62

2

Unilever

63

-2

CITIC

64

-9

Bank of America Merrill Lynch

65

-27

PepsiCo

66

-

Accenture

67

-18

Lining

68

10

BNP Paribas

69

-10

China Oil & Foodstuffs Corporation

70

-1

Nestlé

71

-4

Siemens

72

17

Meituan-Dianping

73

-

Sinopec

74

-4

PetroChina Company

75

-10

Sony

76

-10

adidas (incl. Reebok)

77

-9

Intel

78

15

HP Inc.

79

24

Deutsche Bank

80

-9

China FAW Group

81

11

ZTE

82

15

China National Offshore Oil Corporation

83

-1

Volkswagen Group China

84

17

LVMH Moët Hennessy Louis Vuitton

85

-22

Johnson & Johnson

86

5

Hewlett Packard Enterprise

87

32

McDonald's

88

-16

Shangri-La

89

-12

Volvo Group

90

10

Societe Generale

91

-18

Barclays

92

-9

Michelin

93

-17

H&M

94

-4

ICBC-AXA Assurance

95

-8

DBS

96

-15

Toyota Motor

97

14

DiDi

98

1

YumChina (KFC, Pizza Hut)

99

-13

Shimao Group

100

10

 

 

APPENDIX 2

Top 100 most attractive employers – Engineering Students

Company

Rank 2019

Diff 19-18

Huawei

1

0

Xiaomi

2

2

Alibaba

3

-1

TENCENT

4

-1

Baidu

5

2

Lenovo

6

9

Apple

7

-2

China FAW Group

8

10

Siemens

9

11

JD.com

10

0

Google

11

-3

Microsoft

12

-6

State Grid Corporation of China

13

-4

PetroChina Company

14

-3

BMW Group (BMW, Mini, Rolls-Royce Motorcars)

15

-2

Samsung

16

-4

Wanda Group

17

-1

Sinopec

18

1

China Mobile

19

-2

Air China

20

-6

Volkswagen Group China

21

2

ZTE

22

7

Midea

23

19

Dell

24

1

China National Offshore Oil Corporation

25

-3

SAIC General Motors

26

0

Sinochem

27

13

ASUS

28

-1

Ford Motor Company

29

2

Netease

30

-9

Toyota Motor

31

5

China Telecom

32

2

Haier

33

14

Minmetals

34

7

Audi

35

4

Sohu

36

14

Vanke Co

37

-9

GE - General Electric

38

-8

China Unicom

39

-1

Bank of China

40

-8

China Guangdong Nuclear Power Group

41

8

SAIC

42

26

Nissan

43

14

Volvo Cars

44

-7

IKEA

45

8

Sony

46

0

Country Garden

47

-

China Baowu Steel Group

48

12

The Walt Disney Company

49

-4

Intel

50

-26

VIP.com

51

-16

ICBC

52

-9

Amazon China

53

1

Changan Ford

54

17

Coca-Cola Company

55

-22

Nike

56

-1

Daimler/Mercedes-Benz

57

8

Shanghai Disney Resort

58

-

Chery Jaguar Land Rover

59

31

China Oil & Foodstuffs Corporation

60

-12

Procter & Gamble (P&G)

61

-17

DOW Chemical

62

-11

Agricultural Bank of China

63

-2

China International Capital Corporation Limited

64

-6

Johnson & Johnson

65

4

L'Oreal Group

66

-3

Volvo Group

67

9

China Construction Bank

68

-6

Philips

69

8

HP Inc.

70

-6

Nestle

71

-4

Schneider Electric

72

-16

SF Express

73

-3

Airbus

74

14

PepsiCo

75

-

Trina Solar

76

-

Bosch

77

30

Ctrip

78

-6

Texas Instruments

79

-27

adidas (incl. Reebok)

80

3

DiDi

81

-22

Rockwell Automation

82

-16

Schindler

83

23

Meituan-Dianping

84

-

Air Liquide

85

-6

YUTONG

86

-

China Merchants Bank

87

0

Unilever

88

-13

IBM

89

-15

Boeing

90

-10

Nokia

91

0

Longfor Group

92

-10

Michelin

93

-1

Hewlett Packard Enterprise

94

4

Johnson Controls

95

-11

McKinsey & Company

96

-18

Perfect World

97

-3

The Boston Consulting Group (BCG)

98

-12

Air Products

99

0

Pfizer

100

-11

 

Source: Universum
collection