RED(2) Digital Launches Marketplace Optimisation

RED(2) Digital
2019-05-22 08:00 1387

HO CHI MINH CITY, Vietnam, May 22, 2019 /PRNewswire/ -- RED2 Digital launches its full-spectrum marketplace optimisation consulting service for e-commerce businesses based in Southeast Asia on May 22, 2019. RED2's offering brings together proven digital marketing expertise, new key hires and an ambition to supercharge brands' e-commerce potential across the region.

RED(2) Digital Launches Marketplace Optimisation Solution
RED(2) Digital Launches Marketplace Optimisation Solution

To succeed in this ever-changing landscape, RED2 believes that brands need a clear strategy. Rather than listing their products and waiting for customers, they need a tailored approach that specifically targets SEA's largest marketplaces Lazada, Shopee, Amazon and many of the local players such as Tiki in Vietnam. Each marketplace deploys sophisticated algorithms to show customers what products users are searching for, very similar to search engines. RED2 believes with traditional SEO practices, using specialised marketplace optimisation techniques is the best way to gain a competitive advantage -- boosting a product's visibility and driving sales.

Headquartered in Vietnam, RED2 has built a specialist e-commerce team to service a client list that spans across of Southeast Asia. The new team includes strategic hires from Lazada and Shopee who can leverage their in-depth knowledge of these marketplaces to drive growth and sales for their clients. Tai Le has been appointed as RED2's Director of E-commerce Operations to lead the new team.

Luke Janich, CEO of RED2 Digital, said, "We're excited to be finally launching our e-commerce team. Through working with our existing clients, we've seen first-hand how competitive marketplaces like Lazada, Shopee and Amazon can be."

"Like everything else in the digital space, brands need to deploy a unified and content strategy to ensure products gain the marketplace visibility by implementing best in class SEO tactics and performance optimisation practices", he added. 

RED2 Digital already has a track record in delivering concrete results through cutting-edge content, product and brand optimisation strategies for a whole range of category businesses across the SEA region. RED2 is now offering a range of flexible solutions built around each of the main online marketplaces. 

Tai Le, Director of E-commerce Operations, added, "At RED2, we're building a marketplace optimisation arsenal. Just for Amazon, we offer e-commerce content, strategy, training and performance optimisation. We're giving brands the flexibility to pick and choose what they need and seamlessly integrate them with their existing marketing plans."

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Source: RED(2) Digital