Set to Help People Decide a Healthier Lifestyle, Jasmine Food Corporation to Hold the "HealthyRiceStyle" Event

2019-10-10 13:51 756

KUALA LUMPUR, Malaysia, Oct. 10, 2019 /PRNewswire/ -- Celebrating the 2019 Rice Day, this year, Jasmine Food Corporation is organizing Rice Day entitled 'HealthyRiceStyle' on October 10 2019 in North Court, IOI Mall Puchong, attracting visitors to feast their eyes on Jasmine's healthy rice choices with innovative cuisines and immaculate presentations by Malaysian celebrity chef.

Set to Help People Decide a Healthier Lifestyle, Jasmine Food Corporation to Hold the "HealthyRiceStyle" Event
Set to Help People Decide a Healthier Lifestyle, Jasmine Food Corporation to Hold the "HealthyRiceStyle" Event

The event, will last until October 13 aims to raise Malaysian consumer awareness in regard to the benefits of healthy rice. Malaysians are encouraged to take part in five-day complete with cooking demonstrations, healthy rice exhibition, free health screening, special talk shows, and cooking workshop starting on October 9.

"Through this event, we address consumers to build a healthy habit, while dispelling common misconceptions that rice is leading to health problems. As a leader in nutrient-rich ingredients, we design specific program to people, so they can choose the right variety of rice dishes for their health," said Lim Swee Keat, Jasmine Food Corporation's CEO, at the opening ceremony.

The event features a line-up of Jasmine Rice's best specialty rice, including the award-winning Jasmine Royal Pusa Gold and PusaCream, NutriRice (ThaiRed and Blackberry) and all ranges of brown rice, as well as fragrant rice and local rice.

Lim added, "Scientific research has proven that rice is not the main cause for cardiovascular diseases such as diabetes. However, diabetics should focus on a balanced diet and lifestyle, emphasizing on specialty rice varieties that are having low-glycemic (GI) score, low calories, no cholesterol, and high in vitamins and minerals."

Hence, to help people better understand how to find a right healthy lifestyle around a bowl of rice, the "HealthyRiceStyle" also presents valuable insights from experts through special activities, including:

  • Celebrity chef's cooking demo by Chef Fami Taufeq and Chef Jaafar Onn, showcasing an array of creative recipes of rice.
  • Practical demonstration on lifesaving skills by Tung Shin Hospital such as CPR demo for adult & babies and feeding technique for babies.
  • Diet chit-chats with dietitian by Tung Shin Hospital on October 12.
  • Talk show by Pusat Darah Negara (PDN) about Blood Donation Sharing on October 12 and Nutritionist Talk by Her World magazine on October 13.
  • Five-day healthy cooking workshops by KDU University College, Malaysia.
  • Kids games and activities during the five-day event.

"On top of that, we also guide people to make accurate decisions on healthy lifestyle, according to their health conditions, provided by our free health screening program," said Lim. Supported by Tung Shin Hospital, the free health screening and consultation will start on Friday, October 11 from 10.00 a.m to 5 p.m, which feature Blood Pressure, Blood Glucose and Body Mass Index (BMI).

To further promote the benefits of specialty rice, through the event Jasmine will give away 500 grams of rice for all children who complete kids playground's challenges and all blood donors at PDN's booth. For more information, visit

Photo -

Source: Jasmine Food