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Shenzhen Jewellery Fair innovations put focus on customer experience

2018-04-12 14:21

SHENZHEN, China, April 12, 2018 /PRNewswire/ -- Hosted by UBM China (Guangzhou) Co., Ltd., the China International Gold, Jewellery & Gem Fair - Shenzhen (Shenzhen Jewellery Fair) is responding to changes in the trade show landscape by introducing innovations that put a premium on customer experience.

At this year's edition, scheduled from 19 to 22 April 2018 to be held at the Shenzhen Convention & Exhibition Center, more than 300 local and overseas exhibitors from 13 countries and regions will be exhibiting, including companies from Austria, Australia, Finland, Germany, Hong Kong, Japan, Korea, Mainland China, Poland, Sri Lanka, Taiwan, Thailand and Turkey.

Despite having already gained a reputation as a must-attend event, the Shenzhen Jewellery Fair presses on each year with advanced new features designed to enhance participant experience.

Brand Village 

One of these innovations is Brand Village, a venue that gives leading companies the opportunity to showcase their image and latest collections to a large number of current and potential customers. Brand Village integrates new branding and product series, innovative materials and technologies, trendy and leading concepts, and inspiring business models.

Shenzhen Jewellery Fair 2018 - Brand Village
Shenzhen Jewellery Fair 2018 - Brand Village

Chow Tai Fook T Mark, Swarovski Professional, Shanghai Laomiao Jewelry Co Ltd, Cmoy Jade, King Kai Fook Jewellery and Shenzhen Kaiente Jewellery Co Ltd are amongst the leading brands participating this year.

"Brand Village goes beyond showcasing the brand as a slogan, logo and packaging," says Teddy Tan, Event Manager, China Jewellery Fairs, UBM China (Guangzhou) Co Ltd. "It allows the brands to enhance relationships with existing partners, and develop new market leads. Brand Village delivers the whole package."

The look of Brand Village reflects the changes in the Shenzhen Jewellery Fair's overall aesthetics, aimed at enhancing the environment for doing business; it strikes the right balance--elegant yet relaxed and comfortable.

"The landscape of how people live and work has veered toward comfort," continues Mr. Tan. "Our exhibition spaces deliver that without diminishing the participants' need for a professional and private space to transact business."

Designer Galleria

Having local designers play a role in the Shenzhen Jewellery Fair was an easily accomplished task for fair organiser, UBM Asia. The debut of the Designer Pavilion at this edition not only reflects the Shenzhen Jewellery Fair's theme, "Jewellery Resources China 2018", but also pays homage to Shenzhen's vibrant jewellery design and manufacturing heritage.

"We wanted to give local, independent designers the platform to communicate their visions directly and help them build a loyal and engaged audience," says Mr. Tan.

The Designer Pavilion showcases this expertise in cooperation with the Shenzhen Jewellery Designers Association. Mr. Tan explains, "This is a valuable opportunity for visitors to communicate with individual designers in Shenzhen and witness the debut of their great works and ideas. It is something we couldn't have achieved without the partnership with the association."

Jewellery designed by Ms. Tan Shasha
Jewellery designed by Ms. Tan Shasha


Jewellery designed by Mr. Du Ban
Jewellery designed by Mr. Du Ban

Unmanned jewellery convenience store

The fair is retooling the jewellery shopping experience by launching a jewellery self-service shopping. The smart shopping experience innovatively integrates technology and jewellery sales, enabling consumers to try and buy jewellery in an unmanned space. All a buyer needs to do is scan a QR code to open the door of the unmanned booth, and once inside, the buyer can inspect or even try on a piece of jewellery, select a product and scan the QR code again to pay. The door will open after payment is made.

"As competition heats up and the global jewellery market becomes more complex, brands and manufacturers need to retool the supply chain or enhance customer shopping experience. We made this possible not only due to the advances in information and communications technology, but also thanks to the increasing sophistication of our buyers in the use of technology, specifically in online shopping," says Mr. Tan.

Helping enhance the trade show experience at the fair are other new features, including:

  • Jewellery Live Broadcast - Tapping on the popularity of live broadcasting through online platforms in China, Jewellery Live Broadcast invites renowned jewellery manufacturers who have promoted their companies or brands through online broadcasting. Here they will speak about their success and give helpful hints to inspire others to try this innovative channel in jewellery sales.
  • Fashion-Jewellery Crossover - To further inspire participants, features that integrate jewellery with fashion elements, such as accessories and clothes, will be prominent at the Shenzhen Jewellery Fair.
  • 3D printing technology support - 3D printers and technology applicable to the jewellery industry will be available at the fair.

Educational sessions and networking events

  • Factory Visit Programme - A half-day factory visit is available for a select group of overseas jewellery trade buyers who have pre-applied to join the visit. The programme arranges visits to jewellery or diamond factories in Shenzhen to showcase talents and innovations that have helped propel the city as a manufacturing hub.
  • Swarovski Seminar - The Austrian company synonymous with accessible luxury will present trends and solutions on how to excite consumers with awe-inspiring jewellery through its "Spring/Summer 2019 Crystal Trend Inspirations" seminar.


Shenzhen Jewellery Fair-China Jewellery Market Summit
Shenzhen Jewellery Fair-China Jewellery Market Summit

"Aside from imparting the necessary industry and operational knowledge, the Shenzhen Jewellery Fair is rich in networking opportunities that link attendees with some of the industry's most important decision-makers," says Mr. Tan.

With these innovations combined with UBM Asia's reputation in the trade fair circuit and its powerful database of qualified buyers, the organiser is unquestionably confident about the turnout.

"The Shenzhen Jewellery Fair has proven itself as an efficient platform for trade buyers to source jewellery, loose diamonds, gemstones and pearls, tools and equipment, and related services," continues Mr. Tan. "We expect to maintain or even slightly surpass the 10,000-mark in visitor number this year."

Commenting on the China market, Mr. Tan says the Shenzhen Jewellery Fair has equally proven itself as springboard into this key market. He says, "The current jewellery market in China is stable and looks promising well into the future, but challenges do also exist because of fast changes in consumer values, technology and the business environment, such as new retailing modes. The current market requires jewellers to do business more creatively. They demand valuable resources to upgrade and support their sustainable business development. But I believe this year's Shenzhen Jewellery Fair has outdone itself in delivering all these."

Special Event List

Venue: Jewellery Market Summit Zone (Hall 7)

19 Apr,2018 (Thursday)





Embracing New Retail and Leading New Trend

----The Brand Development Strategy under New Retail



The Journey of Innovating Fei Cui by Crossover

The Hong Kong Institute of Gemmology


Brand Village Networking Gathering

*By invitation only

China International Gold, Jewellery & Gem Fair Shenzhen

20 Apr,2018 (Friday)





2018 Spring Fashion Show by Shenzhen Creative Designers, Jewellery Design and Commercial Innovation Forum 

Shenzhen Jewellery Designers Association


Swarovski Jewelry Design Trend & Inspiration Sharing Seminar

Swarovski Professional

21 Apr,2018 (Saturday)





Call me "Modern π"

Shenzhen Kaiente Jewellery Co., Ltd


Opportunity and Trend of Jewellery Live Broadcasting

Jewelry Innovation Association

22 Apr,2018 (Sunday)





The Geocaching in Siam - The Value Discovery  of Colored Stones with GTC

Guangdong Gemstones & Precious Metal Testing Center

Venue: Business Matching & Seminar Zone (Hall 8)

19 Apr,2018 (Thursday)





The Role of Fashion Buyers and China Fashion Buyers Cultural Festival Press Conference

Fashion Buyer Association Of Shenzhen


How Does 3D Printing Affect the Jewellery Industry?

China International Gold, Jewellery & Gem Fair Shenzhen

20 Apr,2018 (Friday)





Why was Japan's Second-hand Jewelry Business Accepted in the World?

Net Japan Co., Ltd.



Your High Quality Product Provider - Panyu Jewelry

KinJunHui International Jewelry Extension Center

21 Apr,2018  (Saturday)





The Junction of Self-service Technology and New Retail Model for Jewellery

Guangzhou Zaojiu Internet Technology Co, Ltd.


A Cross-over between the Fashion Worlds: Collaboration Project by Guangdong Fashion Accessories Association & TGX Designers

Guangdong Fashion Accessories Association &

TGX Designers

*All presentations are in Mandarin.

*Organizer reserves right to change the conference schedule without notice.

UBM Global Jewellery Events Calendar 2018




Mainland China

China International Gold, Jewellery & Gem Fair - Shenzhen

19 - 22 April 2018

Shenzhen Convention & Exhibition Center

China International Gold, Jewellery & Gem Fair - Shanghai

7 - 10 December 2018

Shanghai World Expo Exhibition & Convention Center

Hong Kong region

June Hong Kong Jewellery & Gem Fair

21 - 24 June 2018

Hong Kong Convention & Exhibition Centre

Asia's Fashion Jewellery & Accessories Fair - September Edition

12 - 15 September 2018

AsiaWorld-Expo - Hong Kong

September Hong Kong Jewellery & Gem Fair

12 - 16 September 2018

14 - 18 September 2018

AsiaWorld-Expo - Hong Kong

Hong Kong Convention & Exhibition Centre

Asia's Fashion Jewellery & Accessories Fair - March Edition

27 February - 2 March 2019

AsiaWorld-Expo - Hong Kong

Taiwan region

Taiwan Jewellery & Gem Fair

2 - 5 November 2018

Taipei World Trade Center


Japan Jewellery Fair

28 - 30 August 2018

Tokyo Big Sight Exhibition Center


Kolkata Jewellery & Gem Fair

7 - 9 April 2018

Milan Mela Complex - Kolkata

Hyderabad Jewellery, Pearl & Gem Fair

22 - 24 June 2018

HICC, Novotel - Hyderabad

Delhi Jewellery & Gem Fair

29 September - 1 October 2018

Pragati Maidan - Delhi

Gem & Jewellery India International Exhibition

8 - 10 March 2019

Chennai Trade Centre


Singapore Jewellery & Gem Fair

26 - 29 October 2018

Marina Bay Sands

Middle East

Jewellery Arabia Bahrain

20 - 24 November 2018

The Bahrain International Exhibition and Convention Centre


Istanbul Jewelry Show II

11 - 14 October 2018

CNR Expo Center - Istanbul

Istanbul Jewelry Show I

21 - 24 March 2019

CNR Expo Center - Istanbul

Russian Federation

JUNWEX New Russian Style

23 - 27 May 2018

All-Russian Exhibition Centre - Moscow


26 - 30 September 2018

All-Russian Exhibition Centre - Moscow

JUNWEX St. Petersburg

30 January - 3 February 2019

EXPOFORUM - St. Petersburg


For exhibiting details, please contact:

Sales Department, Jewellery Fairs,

UBM China (Guangzhou) Co., Ltd.

Tel: (86) 20 8666 0158

Fax: (86) 20 8667 7120


For visiting details, please contact:

Visitor Promotion Department, Jewellery Fairs, UBM China (Guangzhou) Co., Ltd.

Tel: (86) 20 8667 2808

Fax: (86) 20 8667 7120


Notes to Editors:

About UBM Asia's jewellery fairs (

UBM Asia, organiser of the most professional international jewellery fairs globally, offers opportunities to the world's jewellery trade. UBM Asia's jewellery fairs attract over 100,000 trade buyers and over 10,000 exhibitors from around the world. The September Hong Kong Jewellery & Gem Fair, with over 3,690 exhibitors and around 59,000 visitors, is the world's number one fine jewellery event. The June Fair is Asia's biggest mid-year international jewellery fair. UBM Asia also organises jewellery fairs in Shenzhen and Shanghai in China; Chennai, Delhi, Hyderabad and Kolkata in India; Japan; Turkey; Singapore; Taiwan region; Bahrain in the Middle East and in Moscow and St Petersburg in the Russian Federation.

About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest events organiser in Asia, India and SE Asia. We are also the leading commercial organiser in China. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 31 offices and over 1,600 employee.

With a track record spanning over 30 years, UBM Asia operates in 11 market sectors with over 290 events, 28 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

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Source: UBM China (Guangzhou) Co., Ltd
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