omniture

Shiseido inaugurated an innovative digital O2O advertising solution on "HKG My Flight" mobile app launched by JCDecaux Transport at Hong Kong International Airport

2018-12-18 15:42 1031

HONG KONG, Dec. 18, 2018 /PRNewswire/ -- Airport Authority Hong Kong partners with JCDecaux Transport to proudly announce the newly launched innovative digital (O2O) advertising platform on the airport authority's mobile app "HKG My Flight" to connect with passengers and maximize the audience-reach synergy of Hong Kong International Airport advertising.

The award-winning "HKG My Flight" mobile app developed by Airport Authority Hong Kong, is designed to create a personalized passenger experience via the mobile app. Air passengers can access to real-time flight information, airport navigation, and enjoy connection to free Wi-Fi upon arrival at Hong Kong International Airport. 

World-renowned beauty brand Shiseido has taken the lead in capitalizing this innovative digital (O2O) advertising solution to enhance audience engagement. Shiseido's Splash Ad will appear at the landing page while the airport's mobile app is activated. When app users approach the duty free area, a push notification is sent to the mobile phone via Beacon technology to indicate a promotion is nearby. The push notification drives users to the campaign website, allowing them to register their personal data in order to redeem beauty samples at Shiseido's duty free counters. This allows online and offline merged (OMO), which perfectly demonstrates how technology is used to drive customers to shops.

Non-app users are not excluded from this campaign. As Shiseido's OOH ads on digital panels at the airport are embedded with QR Code, scanning of which mobile users can access the campaign website to enjoy the promotional offer. Through the online engagement, another call-to-action will invite mobile users to download the "HKG My Flight" mobile app.

This innovative drive-to-store O2O advertising solution will significantly benefit travel retailers and enrich passengers' airport experiences, hence producing unprecedented traffic drive to augment retail ROI for international brands' campaigns at Hong Kong International Airport.

Key information about JCDecaux Group

  • 2017 revenue: 3,472m euro
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext
  • Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • No. 1 worldwide in street furniture (543,050 advertising panels)
  • No. 1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
  • No. 1 in Europe for billboards (141,630 advertising panels)
  • No. 1 in outdoor advertising in Europe (672,220 advertising panels)
  • No. 1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
  • No. 1 in outdoor advertising in Latin America (77,190 advertising panels)
  • No. 1 in outdoor advertising in Africa (26,770 advertising panels)
  • No. 1 in outdoor advertising in the Middle-East (18,650 advertising panels)
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,074,113 advertising panels in more than 75 countries
  • Present in 4,033 cities with more than 10,000 inhabitants
  • 13,040 employees

About JCDecaux Pearl & Dean

JCDecaux Pearl & Dean Ltd (JCDP&D) is the main subsidiary of the JCDecaux Group in Hong Kong. JCDP&D is the market leader in outdoor advertising sales in Hong Kong, where it has been established since 1976. JCDP&D has been managing the advertising sales concessions for the MTR Corporation for over 30 years and the Hong Kong International Airport since its opening in 1998. The Company currently also operates the advertising concessions for Macau International Airport, Airport Express, Pacific Place Passages and Ngong Ping 360.

Source: JCDecaux Transport
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