ShopBack GO x Guardian 150% Cashback Campaign - ShopBack Marketing Team confirms 150% Cashback at Guardian is '100% real'

2019-11-13 22:09 946

SINGAPORE, Nov. 13, 2019 /PRNewswire/ -- Thousands of people across Singapore received a strange-looking email in their inboxes earlier this morning, apparently sent by Henry, the CEO of ShopBack. It appeared to be an internal email mistakenly sent to people outside the organisation, enquiring about a campaign that gives 150% Cashback to ShopBack GO customers at Guardian stores.

Screenshot of the email users received
Screenshot of the email users received


It turned out be a campaign for the launch of a collaboration between Guardian and ShopBack GO, pulled off very intentionally by the latter's marketing team. 

"150% Cashback is a pretty rare phenomenon, and we thought a sensational offer like this needed a sensational announcement to spread the word. We pulled a fast one by pretending the email was sent by our CEO, who's actually away on paternity leave (congrats, Henry!). The Guardian team has been super supportive of our partnership so far, and we hope we can do another crazy offer like this again in the future," said Vincent Wong, Head of ShopBack GO.

As confirmed by the ShopBack team, new customers making their first ever ShopBack GO purchase at a Guardian store before 24th November, 2019 will earn 150% Cashback (up to SG$7.50). For the uninitiated, ShopBack GO is the feature on the ShopBack app that gives customers Cashback on purchases at 800+ partner restaurants and retail stores, when they pay using a credit/debit card they've linked to ShopBack GO. 

The ShopBack team added that they've taken active steps to address the concerns raised by some recipients of the email, including sending out clarifications. 

In closing, the team added, "If you've never used ShopBack GO before, we'd really encourage you to take advantage of this offer before it ends on 24th November, 2019 and help us make Henry jealous while you're at it.

About ShopBack GO

ShopBack GO is the easiest way to enjoy Cashback and rewards every time you dine or shop. Link a credit/debit card to ShopBack GO just once, to enjoy as much as 30% Cashback when you pay with your linked card at our 800+ partner restaurants and stores, as well as 1-for-1 vouchers and more. The best part? It's free to use, and the Cashback you earn can be withdrawn to your bank account as real money. Download the free ShopBack app, and get started today. 

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Source: ShopBack
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