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SINGAPORE, Oct. 18, 2021 /PRNewswire/ -- Southeast Asia's leading e-commerce platform Shopee is launching an exclusive campaign to introduce the new Windows 11 operating system (OS) alongside Microsoft and its regional PC brand partners such as Asus, Acer, Dell, HP, Lenovo and more. The regional campaign was launched on 13 October across six markets -- Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam – to showcase the latest features and innovation behind Windows 11.
Shopee to offer exclusive launch deals on new PCs powered by Microsoft’s latest Windows 11
Shoppers can check out the dedicated Windows 11 campaign homepage on Shopee Mall, which will include educational content, vouchers and a featured collection of new PCs and devices. They can also look forward to exclusive deals for new PCs with built-in Windows 11 OS, and guidance on upgrades for eligible devices.
The onset of the COVID-19 pandemic has fueled total PC shipments in Asia Pacific to reach 25 million units with an 8.3% growth year-over-year[1]. With working from home now a default arrangement, consumers are relying heavily on their PCs to improve productivity and efficiency. Many have also made the move to upgrade their PCs to support increasingly digital lifestyles, from online gaming and entertainment to connecting with loved ones, and much more.
Ian Ho, Regional Managing Director at Shopee, added, "Shopee continues to see strong demand in technology products, such as laptops and smart gadgets among users in the region. We are delighted to give our shoppers first-hand access to experiencing innovative new launches, such as the latest Windows 11-powered PCs. We look forward to offering shoppers more great deals with brands on Shopee Mall."
Anne Lepissier, General Manager, Southeast Asia, Korea, India, Consumer Sales and Marketing, Microsoft said, "We are excited for consumers to experience Windows 11 through the PC of their choice. Windows 11 has been designed to create a digital space for each person to thrive in today's environment. Through the campaigns that Shopee will be running, we look forward to sharing with shoppers how they can best utilize their PCs with Windows 11's innovation and empower them to achieve more in their daily, hybrid life. We look forward to engaging directly with online customers through immersive formats like Shopee Live."
Through the campaign, Microsoft will engage with shoppers via Shopee's engagement tools such as Shopee Live to drive awareness and consideration for Windows 11 PCs. Shoppers can look forward to a live product demonstration by a tech expert showcasing PCs that are powered by Windows 11, and how it aims to elevate digital experiences for users. Shoppers can also stand a chance to win Windows 11 merchandise during the livestream.
Visit the Windows 11 campaign homepage on Shopee here for more details.
Download the Shopee app for free today on the App Store or Google Play Store to be a part of this year's shopping event.
[1] Gartner, Gartner Says Worldwide PC Shipments Grew 10.7% in Fourth Quarter of 2020 and 4.8% for the Year |
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea's other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea's mission is to better the lives of consumers and small businesses with technology.
About Shopee Mall
Shopee Mall is the region's leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall -- 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round. Shopee Premium was introduced in 2020 to add greater variety to Shopee Mall. Users can shop from a curated selection of premium fashion, beauty and lifestyle products from renowned luxury brands
