Sino Group and NOON Home, Inc. Announce Strategic Partnership to Debut NOON Lighting System in Asia

2019-07-18 20:00 2284

HONG KONG and CAMPBELL, Calif., July 18, 2019 /PRNewswire/ -- Sino Group and US-based NOON Home, Inc. ('NOON') have forged a strategic partnership to introduce NOON smart lighting controls in forthcoming residential properties developed by Sino Group in Asia.

Sino Group and NOON Home, Inc. Announce Strategic Partnership to Debut
Sino Group and NOON Home, Inc. Announce Strategic Partnership to Debut

The strategic partnership outlines the commercial collaboration between the parties, with rights for Sino Group to install NOON's products in at least 15,000 new residential units with anticipated roll-out to begin in 2020.

The award-winning NOON smart lighting system delivers the experience of high-end lighting scene control throughout the home with a modern twist. The signature product, the NOON Director, gives homeowners one-touch control over all lights with a curved glass OLED display, and remote control from anywhere via the NOON app. NOON provides homeowners with the flexibility to alter the mood and ambience at their fingertips, thanks to the wirelessly connected system.

Sino Group and NOON plan to take the partnership beyond lighting controls. NOON products have a patented modular design, which means that Sino Group home buyers will be able to add in future plug-and-play NOON devices to extend their smart home experience, including music control, temperature sensing, security, safety and wellness products.

Mr Daryl Ng, JP, Deputy Chairman of Sino Group, says, "We strive to deliver properties of the highest possible standards and implement various technological solutions across our properties to create a better Sino Experience. The strategic partnership with NOON epitomises our commitment to bringing best-in-class technology to our customers, enabling smart living experiences. We look forward to further collaborations with NOON in extending smart home innovation in our properties in the future."

Mr Ed Kremer, CEO of NOON, says, "We are excited to partner with Sino Group, a leading property developer in Hong Kong and Singapore, two of the most iconic cities in the Asia Pacific region. We are thrilled that they see the value of NOON products today and believe in our vision of the future smart home experience."

About Sino Group

Sino Group is one of the leading property developers in Hong Kong. Widely diversified, the Group comprises private companies owned by the Ng Family as well as three companies listed on the Hong Kong Stock Exchange: Sino Land Company Limited (HSI: 083), Tsim Sha Tsui Properties Limited (HKSE: 0247), Sino Hotels (Holdings) Limited (HKSE: 1221).

The Group's core business is developing properties for sale and investment. Its property portfolio encompasses residential properties, offices, industrial buildings and shopping malls. The Group has developed more than 200 projects in China (Hong Kong and Mainland) and Singapore, spanning a total plot ratio area of over 83.6 million sq ft.

About NOON

NOON enhances everyday life with its scene-based lighting system. Coordinating all the lights in a room with one-touch, NOON's modern switches work together to transform a room's mood or to accent an activity. Using patented technologies and universal dimming, NOON works with existing lights and fixtures and automatically creates customized scenes unique to the home. NOON's platform provides users with a premium smart lighting experience, coupled with patented modularity to allow for easy upgradability to new smart home products and services in the future.

NOON is headquartered in Campbell, CA. For more info, visit

Media Enquiry

Sino Group

Betty Wong / Yuki Lam

+852 2132 8718 / 7100 2662

NOON Home, Inc.

901 Campisi Way

Campbell, CA 95008, USA

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Source: Sino Group
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