![]() |
TCL CSOT's launch of new LCD, OLED and MLED products alongside AI-powered displays, sets new benchmarks in display technologies, embodying the company's APEX innovation philosophy that drives continuous breakthroughs in image quality, eye care, eco-friendly and low-carbon technologies
SUZHOU, China, Nov. 17, 2025 /PRNewswire/ -- TCL China Star Optoelectronics Technology (TCL CSOT), a global leader in advanced display technologies and a subsidiary of TCL Technology (000100.SZ), today opened the 2025 TCL CSOT Global Display Tech-Ecosystem Conference (DTC 2025) in Suzhou, China. Building on the theme "True Vision for a Bright Future", DTC 2025 unveils TCL CSOT's cutting-edge lineup of LCD, OLED and MLED products, in parallel with breakthroughs in AI-powered displays, establishing new standards and redefining excellence across multiple display categories.
"The convergence of AI and display technology is redefining the industry's value framework. With our 'Five-Star AI Architecture,' TCL CSOT is driving end-to-end innovation across manufacturing, R&D, and operations, turning innovation into intelligent displays across every scenario," said Kevin Wang, Chief Operating Officer of TCL Technology Group Corporation. "This year, TCL CSOT introduced X-Intelligence 3.0, the display industry's first domain-specific large AI model with advanced reasoning capabilities. It brings AI empowerment and deep integration to multiple scenarios across the display field, from general to professional and innovative applications."
"We are entering a transformative era where display innovation must serve both people and the planet," said Jun Zhao, Senior Vice President of TCL Technology and CEO of TCL CSOT. "TCL CSOT's APEX display technology brand is founded on four core values that embody our commitment to innovation and excellence. 'A' stands for 'Amazing Display Experience', delivering stunning visual performance. 'P' represents 'Protective of Eye Health', ensuring reliable vision health. 'E' highlights the 'Eco-friendly to Build and Use' approach, driving sustainable and low-carbon solutions. And 'X' symbolizes 'Unlimited Imaginative Potential', inspiring creativity and shaping future possibilities. Guided by our APEX innovation philosophy, TCL CSOT is pioneering a comprehensive and sustainable display ecosystem that exemplifies technological leadership and redefines immersive visual experiences. We are committed to delivering 'great screens' to the world – screens that fuse AI with display innovation to become intelligent bridges between the digital and physical worlds, lighting up cities and empowering a more sustainable future."
Advanced Display Portfolio Showcases Pathfinding Innovations
The vision of APEX comes to life at DTC 2025 through a comprehensive portfolio of groundbreaking displays that set new industry standards, showcased in five key user experience advancements:
Dr. Xiaolin Yan, CTO of TCL Technology and TCL CSOT said, "With APEX, TCL CSOT is redefining the standard for premium display quality – showcased by five flagship products unveiled at DTC today. Through the development of a comprehensive technology matrix spanning OLED, LCD and MLED, we are enabling diverse applications across TVs, IT products, commercial displays, automotive interfaces, specialty screens, and emerging scenarios. This integrated approach empowers TCL CSOT to deliver industry-leading solutions that drive innovation across multiple sectors."
Beyond its flagship product launches, DTC 2025 showcased a range of TCL CSOT's latest breakthroughs in cutting-edge display technologies such as IJP OLED and Micro LED, reflecting the dynamic growth of its comprehensive and sustainable display ecosystem. Looking ahead, TCL CSOT will continue to collaborate with global partners to drive co-innovation and shared progress in the display industry, jointly advancing the transformation and upgrading of manufacturing. At the same time, TCL CSOT is transforming technological innovation into a core capability of its ecosystem, progressing from "technology leadership" toward "ecosystem leadership."
About TCL CSOT
Established in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL CSOT) is a leading global innovator in display technologies. Its LCD, OLED, and MLED solutions power applications across TVs, smartphones, tablets, laptops, monitors, automotive systems, VR/XR, and commercial displays. With a clear strategic direction set by its advanced display technology brand APEX, TCL CSOT invests continuously and strategically in R&D, driven by a mission to amaze, protect and inspire all people through endlessly innovative display technology. As part of TCL's Worldwide Olympic Partnership, TCL CSOT is proud to deliver display solutions that elevate experiences on the global stage.