The 8th Microfilm Production Support Scheme (Music) Online Microfilm Production Matching & Launching Ceremony

Advertising and Music Talent Cooperate to Facilitate the Diversity of HK Creative Industries
Hong Kong Association of Interactive Marketing
2020-09-30 18:07 2299

HONG KONG, Sept. 30, 2020 /PRNewswire/ -- Organized by the Hong Kong Association of Interactive Marketing ("AIM"), with Create Hong Kong ("CreateHK") of the Government of the Hong Kong Special Administrative Region ("HKSAR") as the Lead Sponsor, the Microfilm Production Support Scheme (Music) ("Support Scheme") has come to its 8th edition. To continue cultivating outstanding creative talent in the advertising production and music sectors, the Support Scheme strives to build a platform to foster more cooperation between the two sectors in Hong Kong. A total of 32 teams of directors and singers have been selected to join the 8th Support Scheme with a view to producing their original microfilms in the coming four months.

AIM held the Online Microfilm Production Matching & Launching Ceremony ("Ceremony") today to commemorate the launching of the 8th Support Scheme. The organizer was delighted to have Ms. Jersey YUEN, Assistant Head of CreateHK, to deliver a pre-recorded speech on this occasion. At the ceremony, the lists of advertising production companies, directors and singers/groups/bands ("singers") participating in the 8th Support Scheme were unveiled. A matching session was also held with Mr. Ralph SZETO, Chairman of AIM, and Ms. Flora KWONG, Committee Member of IFPI (Hong Kong Group), drawing the lots to pair up the 22 local advertising production start-ups and their directors, and 22 units of local singers who are selected to participate in the Tier 1 "Advertising Production Start-ups" of the 8th Support Scheme. The list of 10 teams of local small-scale advertising production enterprises and their self-partnered directors and singers who are selected to participate in the Tier 2 "Small Advertising Production Enterprises" was also announced after the matching session.

With the Support Scheme's comprehensive support, the participating teams will receive funding for producing their original microfilms. To further enhance the microfilms' quality, the 8th Support Scheme has increased the funding amount for each participating team. The advertising production enterprises participating in the Tier 1 "Advertising Production Start-ups" will receive a maximum of HK$120,000 each. For those in the Tier 2 "Small Advertising Production Enterprises", each will receive a maximum of HK$220,000. Besides, a microfilm production training programme hosted by local professional mentors will be arranged for all participating teams, covering the skills in scriptwriting, directing, production and post-production, etc.

The Support Scheme will also arrange different channels to promote the participating teams' microfilms to the public. These channels include the Hong Kong International Film and TV Market (FILMART) 2021, TVs, the Internet, social media platforms, and the Support Scheme's official website, among others. To further recognize the production teams and singers' outstanding performance under the Support Scheme, AIM will hold the 8th Microfilm Production Support Scheme (Music) Awards Presentation Ceremony cum Premiere next year. Professional judges will select the respective winners of various awards from both Tiers, namely the "Best Microfilm Production Award", the "Best Microfilm Actor" and the "Best Microfilm Actress" Awards, the "Best Microfilm Screenplay Award", the "Best Cinematography Award", and the "Best Art Direction Award", while winners of the "Most Popular Microfilm Award" will be selected by online public voting. The winning teams with outstanding performance will be further recommended for participation in international microfilm or short film-related competitions, through which their masterpieces can be showcased on different platforms.

The Support Scheme aims to cultivate local advertising production start-ups and small-scale advertising production enterprises for them to master the techniques in microfilm production. It has been widely acclaimed since its first launch in 2013, and has been successfully building up a platform for discovering emerging directors and bridging advertising production teams and singers for further cooperation. Over the years, by dint of the original microfilm production, the participating advertising production companies and their directors have gained favour from different clients and received more job opportunities by taking part in other advertising, TV and even movie productions. At the same time, the participating singers have enhanced their popularity by providing their songs for use in the microfilms produced under the Support Scheme and performing in these microfilms. In turn, they are benefitted from further promotion and more performance opportunities.

The details of the two tiers and the lists of participating advertising production companies and singers of the 8th Support Scheme are outlined as below:

Tier 1 "Advertising Production Start-ups"

This tier provides 22 teams, each formed by a local advertising production start-up which has been established in not more than 6 years, its director with a ceiling of 6 years' experience and a singer paired up by drawing of lots, with a maximum of HK$120,000 as a production fund to create a microfilm with storyline lasting for 4 to 8 minutes.

Matching results of the Tier 1 "Advertising Production Start-ups"' of the 8th Support Scheme are listed in alphabetical order of the English names of the singers' record labels as follows: 

Singer & Record Label

Advertising Production Start-up & Director



Record Label: Advance Concept Limited

Frankie Lap Production
Director: Frankie Lee


Jerry Liu

Record Label: Alpha Productions

Production Hub Ltd
Director: Hoi Yiu


Khloe Chu

Record Label: Art Star HK Ltd.

Director: Yu Hoi Chun



Record Label: Carrier

Unungoek Limited
Director: Liu Lap Chi


Cherry Fung

Record Label: Diva Production Limited

Live Moment Creations Limited
Director: Kary To


Andy Is Typing

Record Label: Drop'd Limited

Director: Steve Li


The Sulis Club

Record Label: Global Pride Entertainment (Asia)

Director: Tang Lap ting


Shadow Leung

Record Label: Hayden Workshop Co.

Writer's Studio Production Ltd
Director: So Wing Ka Francisca


Yanki Din

Record Label: Jingle Entertainment Culture

DreamPlex Studio Limited
Director: Koo Cheung


Ng Lam Fung

Record Label: JL Music

Oneshot Concept Limited
Director: Finna Lai


Karen Kong

Record Label: K Rhythm International Limited

Director: Erica Kwok


Winnie So

Record Label: Pinky Productions

Eight Doors Creative
Director: Leung Yau Cheong


SENZA A Cappella

Record Label: SENZA A Cappella

Yeh's Creation Workshop
Director: Yeh Ka Lun


Aria Lam

Record Label: So Nice Music Limited

4 Plus 4 Production Limited
Director: Wo Cheuk Man Andy, Cheung
Man Hin Harry


Eric Chow

Record Label: SOME1MUSIC

Director: Chu Ka Shing


Brian Wong (BW)

Record Label: SOME1MUSIC

90' Spectrums Limited
Director: Sham Kwan Yin



Record Label: Song Entertainment Limited

Along Story
Director: Tang Tsz Kin



Record Label: TNA Music Ltd.

One Above Creation Limited
Director: Law Chun Sum



Record Label: Topix Production Limited

Strong YY
Director: Kusi


Wong Yik

Record Label: WSM Entertainment Limited

Director: Tin-Yam Lau


Ying Chi Yuet

Record Label: Ying Production Limited

Ursa Media Workshop
Director: Ronald Zajac


dR. X

Record Label: Zero 8 Music 

Dramatic Synergy
Director: Mercy Hung

Tier 2 "Small Advertising Production Enterprises"

This tier provides 10 teams, each formed by a local small-scale advertising production company which has been established in not more than 12 years, its director with under 12 years' experience, screenwriter and singer, with a maximum of HK$220,000 as a production fund to create its original microfilm with storyline of 12 to 16 minutes.

The 10 teams selected to participate in the Tier 2 "Small Advertising Production Enterprises" of the 8th Support Scheme are listed in alphabetical order of the advertising production companies' English names as follows:

Company Name

Director Name

Record Company Name

Singer Name


First Series Limited

Ben Liu,

Charis Chu

Bakerie Entertainment



Fixer Production Unit

Ka Sing Fung, Chan
Wing Man

Toei Production Limited

The Boogie


Goodnight Production

Wong Ka Ki

ST. Music




Tony Lam

Jam Music Ltd

Jennifer Yu


Horizon Creative Limited

Kong Ka Yiu Rony

G-Men Entertainment
Group Company Limited



Marc. Two Limited

Lawrence Kan

Marc. Two Limited

Gigi Cheung



Tim Poon Tsz Yin     

Starz Entertainment Co.,

Shiga Lin


Two Meter Desk
Creative Limited


Chessman Entertainment
Production (HK) Limited

Terrence Chui


UTO Production

Lo Wai Lun

Seeahole Limited

Matt Force


Worldstar Moving
Pictures Limited

Frederick Cheung  

WSM Entertainment

Ngo Ka Nin

The 32 microfilms produced by the participating teams of both Tier 1 and Tier 2 of the 8th Support Scheme will be premiered next year.

For more details about the 8th Support Scheme, please visit:

Organizer: Hong Kong Association of Interactive Marketing
Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Source: Hong Kong Association of Interactive Marketing