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LONDON, Feb. 19, 2020 /PRNewswire/ -- As cloud suppliers continue to grow their footprint in the IoT value chain, their investments in data and analytics services are accelerating. Based on the review of cloud vendor offerings, recent acquisitions, and competitive outlook, global tech market advisory firm, ABI Research, forecasts that cloud suppliers will grow their share of IoT data and analytics management revenues from US$6 billion in 2019 to US$56 billion in 2026.
While the growth is impressive, cloud vendor's services today are focused on data management complemented by a generic analytics toolset. Cloud vendor's revenues come primarily from streaming, storage, and the orchestration of data. Analytics services across cloud vendors, on the other hand, are less differentiated, as reflected in pre-built templates such as AWS Sagemaker and Microsoft Azure Notebooks which leverage the open source Jupyter project. Considering that many cloud vendors are in the early stages of analytics investment, cloud vendors are relying on their partners for addressing more specific advanced analytics and vertical market needs.
"The overall approach shown by cloud suppliers in their analytics services reflects the dilemma they face in the complex IoT partnership ecosystem," says Kateryna Dubrova, Research Analyst at ABI Research. "Effectively, do they rely on partners for analytics services, or do they build analytics services that compete with them?"
Interestingly, streaming is the one analytics technology that all cloud vendors are building into their solution portfolios to blend data management with near-real-time analytics on streamed IoT data. AWS, Microsoft, Google, IBM, and Oracle, for example, are promoting their proprietary streaming solutions to differentiate, accelerate time-to-market, and win over customers. In contrast, companies like Cloudera, Teradata, and C3.ai are introducing streaming analytics services heavily reliant on open source technology, such as Spark and Flink.
However, by focusing on data management and streaming technologies, cloud vendors are ceding the advanced analytics market to other suppliers. Hence, the advanced analytics market is an excellent example of the "coopetition" in the IoT ecosystem, where cloud vendors are partnering with advanced analytics suppliers. This coopetition enables them to promote an end-to-end IoT technology stack, for example Azure and AWS have partnered with Seeq to leverage its advance analytics capabilities. At the same time, other vendors, such as Oracle, Cisco, and Huawei, are pushing intelligence and analytics closer to the devices, expanding their edge portfolio. Such divergent analytics strategies represent the reality and challenges for serving a very diverse IoT ecosystem with IoT analytics services.
"Ultimately, businesses are moving to an analytics-driven business model which will require both infrastructure and services for continuous intelligence. Cloud vendor strategies need to align with this reality to take advantage of analytics value and revenues that will transition to predictive and prescriptive solutions," Dubrova concludes.
These findings are from ABI Research's IoT Analytics & Data Management Services Strategies of Major Cloud Suppliers application analysis report. This report is part of the company's M2M, IoT & IoE research service, which includes research, data, and analyst insights. Application Analysis reports present an in-depth analysis of key market trends and factors for a specific technology.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
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