KUALA LUMPUR, Malaysia, Nov. 2, 2021 /PRNewswire/ -- Tricor Group (Tricor), Asia's leading business expansion specialist, released the inaugural 2021 CFO Insights Survey today in partnership with FutureCFO, revealing sentiments, insights and priorities from ~600 CFOs worldwide. The research study samples a cross-section of CFOs from startups, small and medium-sized enterprises (SMEs), multinational corporations (MNCs) and listed companies in the private sector globally with a concentration on the key Asia Pacific (APAC) markets of Hong Kong SAR, mainland China, Malaysia and Singapore.
Complementing the survey data with secondary research findings, the 2021 CFO Insights Survey identifies unique drivers influencing the decision-making process among senior finance leaders. Additionally, the report provides industry analysis, recommendations and best practices to help businesses build resiliency, drive operational efficiencies and boost capabilities.
The 2021 CFO Insights Survey underscores five key priorities which CFOs must consider while navigating the unpredictable and unprecedented business landscape post-COVID-19:
Drawing from secondary research data and expertise from Tricor experts, the report also suggests that CFOs must leverage specialized expertise across key areas, including business continuity planning (BCP), governance, risk management and compliance (GRC), environmental, social and governance (ESG) and digital transformation.
The study also highlights unique takeaways in the markets of Hong Kong SAR, mainland China, Malaysia and Singapore. Here is a sample of those findings:
Lennard Yong, Group CEO of Tricor Group, said: "While the still unfolding situation continues to trigger waves of uncertainty, changes always open new doors of opportunities. But only those bold enough to confront the unknown head-on can reap the rewards. Rather than waiting for a return to 'normal', the findings of the 2021 CFO Insights Survey reveal that CFOs are charting new paths forward now. Notably, the APAC CFOs we polled were largely optimistic about 2021, with 58% expecting better performance compared to 2020."
Wendy Wang, Group Chief Financial Officer & Group Chief Operating Officer of Tricor Group, said: "As we approach recovery, CFOs are shifting the focus to positioning organizations for seizing opportunities in the rebound. As concerns about cash preservation are addressed, the CFO will focus on ensuring that the company is positioned to operate effectively in the 'next normal'. This involves making operational improvements to raise productivity, revising the investment portfolio and bolstering the finance function's capabilities. Notably, continuous digitization is core to success in these areas."
Nigel Standley, Publisher of FutureCFO & FutureCIO, said: "The 2021 CFO Insights Survey suggests that CFOs are actively applying lessons learned during the pandemic to blaze new paths forward. With valuable survey data and expert insights from Tricor Group, this survey can be used as a reference by finance leaders to stay ahead of the curve and learn more about how the COVID-19 pandemic has changed the world of finance and accounting in the long-term."
To access the full report, please visit www.tricorglobal.com/2021-cfo-insights-survey-report-2021.
For more information, please contact:
HONG KONG SAR (GROUP OFFICE)
Sunshine Farzan
Tricor Services Limited
Group Head of Marketing & Communications
Tel: +852 2980 1261
Email: Sunshine.Farzan@hk.tricorglobal.com
About Tricor Group
Tricor Group (Tricor) is Asia's leading business expansion specialist, with global knowledge and local expertise in business, corporate, investor, human resources & payroll, corporate trust & debt services, and governance advisory. Tricor provides the building blocks for clients' business growth, from incorporation to IPO. Tricor has had a rapid expansion through organic growth and development as well as partnerships, mergers and acquisitions. The Group today has ~50,000 clients globally (including ~20,000 clients in Mainland China), a staff strength of over 2,800 and a network of offices in 47 cities across 21 countries / territories. Our client portfolio includes over 2,000 listed companies in Hong Kong SAR, Mainland China, Singapore and Malaysia, and more than 40% of the Fortune Global 500 companies, as well as a significant share of multinationals and private enterprises operating across international markets.
Visit: www.tricorglobal.com
About FutureCFO
FutureCFO.net empowers the CFO and the Finance Team to take on the leadership position in the digitalization of the enterprise. More than just a portal for the exchange of industry best practices and learned experiences, it also acts as a platform for the current and next generation of finance leaders.
Visit: www.FutureCFO.net