- Rich Messaging Services Enable MTS to Differentiate its Customer Offering
MOBILE WORLD CONGRESS, BARCELONA, Spain, Feb. 16 /PRNewswire-Asia/ --
Acision, a world leader in mobile data, today announces it has extended its relationship with MTS, the largest telecom operator in Russia, by deploying advanced messaging services including Acision Message Plus and Acision Message Store, key components of Acision's Open Data Services Architecture. By implementing these solutions, MTS's subscribers will have access to a full range of personalised services across SMS all via one messaging platform. In addition, the service creation environment of Acision's Open Data Services Architecture enables MTS to continually co-design and deploy innovative services, providing differentiation in a highly competitive market.
Acision's Open Data Services Architecture empowers the operator to provide a high quality messaging experience, enabling more control, flexibility and productivity to users. Subscribers can enjoy innovative services such as message auto-reply, forwarding and a web-based messaging inbox where messages can be read and archived. This allows users to actively control the content they receive, an effective tool to combat issues such as SMS bullying or inappropriate messaging.
Pavel Roytberg, MTS's products' director, said: "We always strive to offer our customers the widest range of innovative services. By working with Acision on our messaging requirements we can ensure our customers have access to the very latest messaging applications while receiving a fulfilling experience. Acision's advanced messaging solution allows us to take messaging to the next level, enabling subscribers to set up 'desktop-like' services, such as auto-reply and web-based archiving. This clearly differentiates MTS from our competitors and we look forward to continuing the longevity of this trusted relationship with Acision."
"We are delighted to extend our relationship with MTS by providing some of the most advanced messaging services in the market. Through providing additional messaging functionality, we can help MTS distinguish its customer offering and increase loyalty by giving subscribers more control and choice over the mobile services they use," said Rory Buckley, Chief Executive at Acision.
MTS is the largest mobile operator in Russia with 69.3 million subscribers and one of the top 10 mobile operators in the world with 97.81million subscribers across the MTS Group (according to Informa Telecoms & Media, based on proportionate subscribers). As part of its advanced messaging solution, Acision will also upgrade and extend its Acision SMSC, Acision MMSC as well as deploy Acision's mobile data charging solution across MTS' networks in Russia.
NOTES TO EDITORS
About Acision
As a world leader in mobile data, Acision aims to power innovation and profitable growth in mobile data services. As the pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimising and monetising data traffic. For more information, visit Acision at http://www.acision.com
About MTS
Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. MTS services over 97.81 million subscribers (as of December 31, 2009). MTS provides mobile communications in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, the territory with a total population of more than 230 million. MTS has been listed on the New York Stock Exchange since July 2000 and trades under the ticker MBT. http://www.mts.ru
