HONG KONG, March 29 /PRNewswire-Asia/ -- TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or the "Group", Stock code: 01070), a leading TV manufacturer in the PRC, today held a press conference at the Hong Kong Convention and Exhibition Centre to introduce its "Home Internet TV Strategy Upgrade in 2010 and the New 3D Internet TV". During the event, the Group announced the rollout of the first 3D Internet TV in the world and showcased the 4 core innovative technologies for it, including "3D Display", "Internet TV", "All Media Decoding" and "Digital TV". Meanwhile, the Group launched the second-generation operating system for MiTV Internet TV. TCL Multimedia is the first consumer electronics manufacturer in the world that integrates 3D display technologies with Internet TV strategy. It leverages its core 3D display technologies to upgrade its "Home Internet TV Strategy."
(Photo: http://www.xprn.com/sa/2010/03/29/2010032930583.jpg )
Equipped with LED backlight technology, the new P11 series products are characterized by low carbon emissions and energy saving. Also they feature a slim design, and the thinnest part of their bodies is less than 3mm. Their black crystal panels, which are processed with “Nano” technology, look elegant and stylish. In addition, as they are powered by the second-generation MiTV Internet TV operating system, users can operate them easily by simply switching among three buttons. Moreover, the system supports multi-tasking, which allows users to process pictures and enjoy music simultaneously. The built-in Integrated Digital TV function enables them to receive both analog and digital TV signals. Besides, the new P11 series still retains the automatic upgrade function of MiTV Internet TV.
The launch of 3D Internet TV marks another milestone for the development of Internet TV technology. Its innovative technologies have strengthened TCL Multimedia’s leading position in the Internet TV sector. Other internationally renowned TV manufacturers including Samsung, LG and Sony have also announced plans to roll out similar products. We believe that Internet TV will become more and more popular.
TCL Multimedia is a pioneer of TV technology innovation and keeps abreast of market trends. The Group started research and development of Internet TV technologies ten years ago. In 2007, TCL established its own 3D research team. It was elected as the chairman of the China 3D Industry Association (C3D) in 2008, taking up a leading role in setting the industry standards for picture quality of 3D TV in order to promote the development of 3D display technology in the country. The introduction of MiTV Internet TV in 2009 marked the TCL Multimedia’s home Internet TV strategy successfully entered into an implementation phase.
Mr. Han Qing, Vice President of TCL Corporation and China Regional Business Center of TCL Multimedia, said, "TCL today heralded in the era of 3D Internet TV. The achievement is very encouraging indeed. We took the initiative in developing Internet TVs and have led the industry by enhancing efforts in technological breakthroughs and product innovation. Leveraging the convergence of electronic consumer products and Internet, we will bring TV audiences unique experiences and revolutionalize the TV industry."
The Group rolled out Internet TVs in the fourth quarter of 2009 and has since received overwhelming response in the market. It sold 320,000 units of Internet TVs in the first two months of this year, accounting for over 30% of its total sales volume of LCD TVs. Meanwhile, its LCD sales volume soared by 82.9% year-on-year to 1,526,946 units during the same period. The rapid growth of the Group’s sales clearly signifies the great success of the Group’s development strategies of increasing the diversity and competitiveness of its products.
TCL is determined to establish itself as a market leader in the global Internet TV sector through technological innovation. It will further explore the development of TV-based home entertainment business and strive to become the market leader by taking advantage of its leading technologies in 3D display.
About TCL Multimedia
TCL Multimedia Technology Holdings Limited is one of the largest TV manufacturers globally and its products are sold all over the world. Headquartered in China, TCL Multimedia operates its manufacturing plants and R&D centres across all major continents. The Group’s largest shareholder is TCL Corporation.
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