The 3D promotional movie for the USA pavilion unveiled
SHANGHAI, April 27 /PRNewswire-Asia/ -- The organizer of the USA Pavilion Expo 2010 Shanghai China recently announces the appointment of Crystal Digital Technology Co., Ltd (Crystal CG) as the Designated Official Developer and Contractor of the USA online pavilion. Crystal CG is also the first Chinese enterprise to be granted the sponsorship qualification for the USA Pavilion. A 3D animation promotional movie tailored for the USA Pavilion was unveiled for the first time during the ceremony.
(Video: http://www.prnasia.com/sa/2010/04/20100426070412.flv )
(Photo: http://www.prnasia.com/sa/2010/04/26/20100426582695.jpg )
(Photo: http://www.prnasia.com/sa/2010/04/26/20100426602215.jpg )
Mr. Mark Germyn, COO of the USA Pavilion signed an agreement with Mr. Ji Feichong, Vice President, Crystal CG on April 9 at the 60th-floor library, the highest one in the world, of the downtown landmark, JW Marriott Shanghai, Tomorrow Square. Authorized by Mr. Zhu Yonglei, Deputy Director General, Bureau of Shanghai World Expo Coordination, Mr. Wang Liping, Deputy Director, Communication and Promotion Dept. & Expo Shanghai Online, Project Manager, from the Bureau of Shanghai World Expo Coordination attended the ceremony, and gave an important speech. Ms. Bea Camp, Consul General, Shanghai U.S.A., was also present and expressed congratulations. The premiere of the 3D animation promotional movie drew lots of applause from the guests.
As one of the largest pavilions at Expo 2010 Shanghai, the greatly anticipated USA Pavilion covers an area of more than 6,000 sqm. With the theme of "Rising to the Challenge", it demonstrates the United States' commitment to strengthening US-China relations and engagement in Asia. Many multinational corporations, such as Microsoft, GE, P&G and Wal-Mart, view it as an unsurpassed marketing platform and have become sponsors of the USA Pavilion. Crystal CG, the Designated Multimedia Design Service Provider of Expo 2010 Shanghai China, is proud to be the first domestic sponsor.
As the leader in the visualization industry, Crystal CG has long been engaged in the Expo 2010 Shanghai China. Following the launch of Expo Shanghai Online (http://www.expo.cn ), in the recent months Crystal CG has signed a contract with the Italy Pavilion and the United Nations Pavilion for building their online pavilions. This time it is cooperating with USA Pavilion organizers to develop the USA online pavilion, which shows its commitment to the Expo as the "Creative Planning and Digital Exhibition Service Provider of Expo Shanghai Online".
Remarkably, Crystal CG also tailored a 3D animation promotional movie for the USA Pavilion, which was unveiled for the first time during the signing ceremony. The delicately designed movie develops the themes of the USA Pavilion. After the signing, Crystal CG will soon devote itself to the development, building, integration and communication issues of the USA online pavilion. By incorporating the celebrated N-city technology to the USA online pavilion, Crystal CG invites audiences from around the world to experience the charm of the pavilion on the Internet.
Based on the theme of "Rising to the Challenge", from the United States citizens to all who visit the pavilion, the USA Pavilion will present the full range of the USA -- as a place of opportunity and diversity where people come together to change their communities for the better.
The USA online pavilion, developed by Crystal CG, will showcase the themes in depth. With just a click, visitors can embark on a virtual trip to the USA Pavilion. They can tour the pavilion from a 360-degree perspective.
Four-dimensional effects, like wind and rain, will add a sensory dimension. To make this happen, Crystal CG will incorporate the advanced N-city technology, a cross-web rich media production and launch platform designed to create a "multi-dimensional" on-line display tool by realizing a three-dimensional simulative and interactive software system based on web picture transmission and rich media information marking, through a series of standard production procedures including modeling, rendering, automatic process of grabbed engine images and front-desk display. This promising technology is widely used in a range of business fields as an effective way of marketing.
The cooperation with the USA Pavilion is viewed as another achievement for Crystal CG while symbolizing its move into the international market. As a global visualization specialist in a multi-media age, Crystal CG leverages its advantages in communication and marketing and helps its clients to realize their ideas by applying 3D visualization technology to creative solutions. After the big success of its Beijing Olympics project, Crystal CG is now dedicating its efforts as the Designated Multimedia Design Service Provider of Expo 2010 Shanghai China and the Official Digital Imaging Services Supplier of London 2012 Olympic Games, striving to write a miraculous chapter on the world stage for the visualization industry of China.
About Crystal CG
Since its establishment in 1995, Crystal Digital Technology Co., Ltd. (Crystal CG) has grown as the biggest digital visualization service provider in Asia, with over 10 branches and some 2,200 young and creative employees across the world. As the leading digital visualization specialist in the world, Crystal CG is dedicating to providing world-class digital visualization service on the back of its advanced digital 3D technologies. Crystal CG is specialized in the development and applications of 3D visualization, incorporating technologies such as CG scenes, 3D animation, multimedia products, video database, and online 3D showcase. The solutions are widely applied in business presentations, educational projects, films and animations, urban digitalization, etc. Starting from 2002, Crystal CG embarked on its international business and has established branches and offices in Hong Kong，China, Singapore, London, Tokyo, etc.
In 2006, Crystal CG was appointed as the Graphic Design Services Supplier for the 2008 Beijing Olympic Games. With the efforts recognized by BOCOG, Crystal CG was then officially designated as the General Contractor of Digital Content for Beijing 2008 Olympics and Paralympics Games Opening and Closing Ceremony. It designed and produced digital content including the 147-meter scroll on center stage and the 492 meters ribbon screen atop the stadium. In 2007, Crystal CG was designated as the Multimedia Design Service Provider for the professional solutions incorporating technologies such as 3D animation, multimedia, presentation, etc. One year later, Crystal CG was also appointed as the exclusive Graphic Design Services Supplier for the Shenzhen Universiade 2011.
During the eight years of cooperation with the Olympics, Crystal CG has sent more than 800 employees to 135 Olympic-related projects, providing professional digital imaging services for 27 departments in BOCOG. The great success in the Olympics project has won Crystal CG growing reputation and attention.
On March 4, 2009, Crystal CG was officially designated as Official Digital Imaging Services Provider to the 2012 Olympic Games.
With 15 years dedication to the visualization industry, Crystal CG has grown its client base across the industries such as real estate, government institutions, film and animation, etc. Lu Zhenggang, President of Crystal CG vows that, Crystal CG will continue to develop the application of digital imaging technology so as to provide better solutions to more clients in various fields, thus presenting China's innovative ideas to the world.
