HONG KONG, July 13 /PRNewswire-Asia/ -- Hotmob Ltd, the first and the largest mobile advertising media network in Hong Kong and the Greater China Region, announced that the Company has teamed up with Intercontinental Film Distributors (HK) Ltd and GreenTomato to deliver the first HTML 5 mobile advertising campaign in Asia Pacific region. The goal of the campaign is to promote the latest 3D computer animated film Toy Story 3 through iPhone platform. It will become the first HTML 5 campaign showcase, which allows audiences to experience the sophisticated multimedia effect and high level of interactivity just using mobile browser.
( PHOTO: http://www.hot-mob.com/images/toys-story/IMG_1229.png )
( PHOTO: http://www.hot-mob.com/images/toys-story/IMG_1230.png )
( PHOTO: http://www.hot-mob.com/images/toys-story/IMG_1232.png )
Hotmob works with her technology partner, GreenTomato, to create advertising content tailor-made for the fans of Toy Story 3. By clicking banner ads running across Hotmob's affiliate networks, movie fans will be directed to the HTML 5 pop up page, which features a wide variety of movie content of Toy Story 3. They can meet the characters of the movie, view synopsis, trailers and ultimately purchase ticket in real time, offering fast and convenient user experiences.
Mr. Johnny Wong, Director of Hotmob Ltd, said, "As Steve Jobs from Apple states that Flash has not performed well on mobile devices, we believe that HTML 5 is a modern technology to simplify the task of creating sophisticated advertising pages with rich media effects. We are pleased to work with GreenTomato to pioneer HTML 5 to mobile advertising. It represents a big leap forward in the industry. Moreover, this campaign will encourage more ticket distributors from different sectors like entertainment and airline to deploy m-ticketing in the coming future. "
Mr. Wing Ng, General Manager of Intercontinental Film Distributors (HK) Ltd, said, "We decide to try mobile because we want to create excitement for new movie release and drive ticket sales through innovative ways. The Toy Story 3 campaign running on Hotmob's network is designed to engage fashion savvy movie-goers and purchase tickets from iPhone. We are pleased with our choice."
"We employed HTML 5 in this campaign to enrich users' experience. With better interactivity in the mobile ad, the brand can gain unprecedented engagement from users. We are very excited about the new potential opened up by HTML 5," adds Danny Kok, R & D Team Leader of GreenTomato.
About Hotmob
Hotmob is a pioneer in mobile marketing, offering the lucrative mobile advertising marketplace for advertisers and publishers to discover advertising opportunities on the mobile internet and monetize their mobile traffic. Founded in 2007, Hotmob has built up the first and the largest mobile advertising network in the Greater China Region by partnering with leading mobile operators, media publishers and instant messaging service provider. Hotmob has demonstrated her creativity by winning 2 prizes in the categories of "Digital Media Marketing Campaign" and "Best New Start-up Company" of the Hong Kong ICT Awards 2009, further reinforcing her position in the local mobile advertising industry. Visit http://www.hot-mob.com or visit the mobile site, http://m.hot-mob.com to learn more.
About IFDL
Intercontinental Film Distributors (H.K.) Limited (IFDL) is a leading film distribution company with a time-honored tradition of excellence. Celebrating its 40th anniversary this year, it has released almost 1,000 feature films to date in Hong Kong. IFDL is the sole sub-distributor in Hong Kong and Macau for all Walt Disney Studios Motion Pictures (including Walt Disney Pictures, Touchstone Pictures, Disney-Pixar Pictures and Miramax Pictures), and United International Pictures (Paramount Pictures International and DreamWorks Animation). It also acquires quality independent productions internationally from all over the world including the US, Europe, Japan and South Korea. Furthermore, the company was granted the Hong Kong distribution rights for all media by Japanese media giant, Kadokawa Pictures.
About GreenTomato
GreenTomato is a leading mobile application service provider established in 2003. Headquartered in Hong Kong, the innovative and energetic team focuses on the emerging Mobile Internet Market. GreenTomato helps corporate clients expand their presence and user community on the mobile space through mobile platform solutions, mobile contents generation and mobile application development projects (iPhone, Android, Blackberry, J2ME, Symbian, and Windows Mobile). GreenTomato has launched over 150 WAP services serving more than 3 million subscribers and over 50 iPhone apps for its clients since 2009. Along with numerous international and local awards, GreenTomato is a Red Herring Global 100 company, as well as the Best Rising Star recognized by Nokia Award 2005. For more information, please visit http://www.gtomato.com .
