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A New Guest Experience at Four Points by Sheraton Hotels in Greater China with the Launch of Feel Good Treats Program

Vote for Greater China's Favorite Treat at http://www.votefourpoints.com/cn

SHANGHAI, Sept. 21 /PRNewswire-Asia/ -- Four Points by Sheraton introduces "Feel Good TreatsSM", a new program created to surprise and delight guests staying at Four Points by Sheraton hotels in Greater China. We are looking for the ultimate comfort food: 'Feel Good Treats' are country specific comfort foods that as per the name suggests, make you 'feel good'.

 


Four Points by Sheraton Brand's Feel Good Treats On-line Voting Campaign

 

To decide on Greater China's national Feel Good Treat, Four Points by Sheraton will run an exciting on-line voting campaign where guests can vote for their favorite treat through http://www.votefourpoints.com/cn from September 13 to November 30, 2010. Guests who vote for the winning treat stand to win a 2 night's free stay for 2 persons at any Four Points by Sheraton in China and a complimentary 1 year supply of Feel Good Treats*!

There are four feel good treats shortlisted for Greater China – Mango pudding, Steamed Honey Cake, Egg Custard Tart and Honey Sesame Cashew Nuts. One of these will be voted to become the flagship treat of the country. Available in all Four Points by Sheraton Hotels in Greater China, the Feel Good TreatsSM program is offered in restaurants and public areas as complimentary treats.


"We are delighted to launch the Feel Good TreatsSM program in Greater China. The newly introduced program reflects the brand's promise to deliver Simple Pleasures™ to our guests. With Greater China's endless culinary delights it was an exciting journey to work with our hotel Chefs to shortlist four Feel Good Treats! We hope that our guests will enjoy this campaign and vote for their favorite treat," comments Paula Fong, Senior Manager, Brand Management, Four Points by Sheraton, Asia Pacific.

Launched in 2006 the Simple Pleasures program offers little indulgences to Four Points Guests: along with the Feel Good Treats program, the Simple Pleasures Program includes the Four Points by Sheraton Four Comfort Bed, the Four Points by Sheraton Four Comfort Bath, the Four Points by Sheraton Signature Breakfast Program – What's for Breakfast, and Best BrewsSM, our international beer program.

In Greater China, there are 11 Four Points by Sheraton hotels under operation including Four Points by Sheraton Beijing, Haidian, Four Points by Sheraton Changshu, Four Points by Sheraton Guangzhou, Dongpu, Four Points by Sheraton Hangzhou, Binjiang, Four Points by Sheraton Lhasa, Four Points by Sheraton Lianyungang, Four Points by Sheraton Shanghai, Pudong, Four Points by Sheraton Shanghai, Daning, Four Points by Sheraton Shenzhen, Four Points by Sheraton Taicang and Four Points by Sheraton Chung Ho, Taipei. In addition, Four Points by Sheraton brand will expand its portfolio in Heshan, Kaifeng, Luohe, Qingdao, Shenzhen Peninsula, Tai'an, Weifang and Yuhuan within the next three years.

* Terms and conditions apply.

About Four Points by Sheraton – Great Hotels.  Great Value.

Four Points by Sheraton, with 147 properties in 24 countries, offers today's self-sufficient travelers style and uncomplicated comfort all at an honest value.  Over the past five years, Starwood Hotels and Resorts Worldwide, Inc (NYSE: HOT) and its licensees have invested more than $1 billion in Four Points by Sheraton hotels with major property renovations, conversion and new-build hotels.  70 percent of the Four Points portfolio has turned over in the last five years due to strategic efforts to improve the quality and consistency of the hotels. Four Points by Sheraton hotels are located in easy-to-reach areas – close to major airports, suburban centers, urban hot spots and resort and vacation destinations.  All hotels feature free high-speed Internet access, complimentary bottled water, and a special treat at the end of a long day.  For more information, please visit http://www.fourpoints.com.

Four Points by Sheraton Hotels, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guestprogram, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Nights Awards.  To learn more, please visit http://www.spg.com.

Source: Starwood Hotels & Resorts Worldwide, Inc.
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