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UBM Agrees to Acquire 65% Stake in Rotaforte International Trade Fairs & Media

UBM Asia
2010-10-14 12:22 4451


Expands UBM Asia's jewellery exhibition business into Turkey

HONG KONG, Oct. 14 /PRNewswire-Asia/ -- United Business Media Limited today announces that it has agreed to acquire a 65% stake in Rotaforte International Trade Fairs & Media, the owner of Turkey's largest jewellery exhibitions, from its private owner on behalf of UBM Asia. The transaction is subject to regulatory clearance.

Rotaforte owns the Istanbul Jewelry Show, an international exhibition for jewellery, silver, watches and related equipment. Now in its 25th year, the exhibition is held twice a year in March and in October.  In aggregate, the shows attract almost 60,000 visitors and 1,600 exhibitors, occupying net show floor space of more than 28,000 square metres. Covered products include gold, silver and diamond jewellery, precious and semi-precious stones, pearls, mountings, watches and clocks, machinery, tools and equipment, display units and security devices.  The business is supported by the Turkish Jewellery Association, a national trade body which represents more than 1,100 jewellery companies, including the major manufacturers.  Rotaforte also publishes a supporting magazine (in Turkish and English) and organises Turkish jewellery pavilions at a number of third party events in Dubai, Italy, and India, as well as selling exhibition space at jewellery events in Russia and Ukraine.

Rotaforte was founded by Ms Sermin Cengiz in 1986 and currently employs 21 staff in Istanbul. In 2010 the business is expected to generate revenues in excess of US$5 million.

Turkey ranks as the world's second largest gold jewellery exporter, the fifth largest importer and the third largest producer. Its domestic jewellery industry is highly fragmented, making tradeshows an attractive sales and marketing platform. Turkey's international jewellery market is driven by strong demand from adjacent regions such as Russia and other CIS countries, Eastern Europe, the Balkans and the Middle East.

Rotaforte's exhibitions are highly complementary additions to UBM Asia's existing portfolio of twelve jewellery tradeshows in mainland China, India, Hong Kong and Japan, including the world's largest jewellery fair: the September Hong Kong Jewellery & Gem Fair.  UBM Asia's worldwide sales and marketing capabilities in this market will help grow the number of international exhibitors and visitors at the Rotaforte shows, as well as driving Turkish participation at UBM Asia's existing shows. The Istanbul Jewelry Show is well positioned to become the leading fair in the European and Middle East regions. The acquisition also provides UBM Asia with opportunities to bring its other products and brands to Turkish, Eastern European, Balkan, Russian, CIS and Middle Eastern markets.

Jime Essink, President & CEO of UBM Asia, said:

"The acquisition of Rotaforte adds a further industry-leading exhibition to our jewellery portfolio and is in line with our strategy to enhance and expand our international presence in geographic regions of significant growth.  Rotaforte provides strong synergies and opens up a wide range of new business opportunities both in Turkey and across the adjacent Middle East and CIS regions. I am looking forward to working together with Sermin, who will be Managing Director of the UBM Rotaforte joint venture company, and also her team, who have done a fantastic job in building the successful Istanbul Jewelry Fairs portfolio."

Notes to Editors

1. About UBM Asia (www.ubmasia.com)

Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia operates in 16 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China Ltd in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 130 media products in three categories: trade fairs, print and online media products. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face-to-face for business matching and networking. We publish high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing our exhibitions and publications are round-the-clock and industry-specific online B2B portals, which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world's trade buyers and suppliers. We have 800 staff in 16 major cities in Asia and the US.

2. About United Business Media (www.ubm.com)

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 5,900 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

For press enquiries, please contact:

Jennifer Law, Director of Communications, UBM Asia
Tel: +852-2516-1691
Fax: +852-3749-7342
Email: Jennifer.Law@ubm.com

Source: UBM Asia
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