As W Hong Kong continues its partnership with the Hong Kong International Film Festival for the 3rd Year, the Innovative Lifestyle Brand launches a series of innovative and first ever Fashion and Film Inspired Experiences from 21 March to 5 April.
HONG KONG, March 28, 2011 /PRNewswire-Asia/ -- Selected as the Official Hotel for the third consecutive year by the Hong Kong International Film Festival, W Hong Kong announces a series of unique events that brings W Brand’s passion for fashion and film to life. Since its inception more than 10 years ago in New York, fashion and film has always been integral to W Hotels and continues to be a primary international brand platform.
Grand Opening Party
The event opened its doors at 9:30pm on March 20, Sunday (Invitation only) with DJ Angus’s spinning, who was voted as the best local DJ by HK Magazine, and recently invited by W Taipei to showcase his talents in their official opening party.
Followed by the Grand Opening Cocktail Reception and premiere of “Don’t Go Breaking My Heart” at the Hong Kong Convention and Exhibition Centre, the guests were transferred to the event by the complimentary coaches arranged by W Hong Kong
The event saw Hong Kong celebrities, the VIPs of HKIFF and W Hotels came together for the celebration. Amongst the myriad of guests were Mr. Wilfred Wong, Roger García, Soo Wei Shaw, Celina Jade, Raffi Kamalian, Frederic Ambroisine etc, just to name a few.
SPG MOMENTS
The winner of SPG MOMENTS was offered exclusive access to the VIP-filled Grand Opening Cocktail Reception and the Grand Opening Party during a two-night stay in a Marvelous suite at W Hong Kong. The winner and a guest were also invited to explore the culinary delights of the new Chinese restaurant in the hotel, Sing Yin Cantonese Dining
Mr Frank Yuan, the winner of HKIFF SPG MOMENTS said: "I am thrilled to meet Daniel Wu at the opening cocktail reception, and I love the opening film “Don’t go breaking my heart” starring by Daniel, Louis Koo and Gao Yuan Yuan."
The SPG MOMENTS, which is an exclusive program for members of Starwood Preferred Guest, offers the guests once-in-a-lifetime experiences as the hard-earned Starpoints can be transformed to VIP tickets for hottest concerts of the year, championship sporting events, or red carpet for a Hollywood movie premiere via the online auction.
WOW! Upcoming Activities
W Happenings Presents: Wai Ka-Fai Filmmaker in Focus
In celebration of FILMMAKER IN FOCUS this year, W Hong Kong will feature 5 famous movies by the outstanding local director, Wai Ka-fai including Needing You…., Running on Karma Sunday, Help!, Wu Yen, My Left Eye Sees Ghosts from March 21 – April 4 at Living Room, all of which are local’s favorite.
Guests can kick back with a premium cocktail menu or choose between mingling to groovy DJ beats, or fasten on a wireless headset and immerse themselves in the screenings. The screening will start at 8pm with free entrance. Each night, complimentary tickets to access HKIFF will be given away.
To Note
1. Winners will be announced each night at 22:30; and must be present to claim the complimentary tickets
2. Wireless headset distribution subject to first-come, first served availability
Get To Know Wai Ka-Fai
| Monday, March 21 | Needing You…. |
| Tuesday, March 22 | Help! |
| Thursday, March 24 | Needing You…. |
| Friday, March 25 | Needing You…. |
| Saturday, March 26 | Running on Karma Sunday |
| Sunday, March 27 | Wu Yen |
| Monday, March 28 | My Left Eye Sees Ghosts |
| Tuesday, March 29 | Running on Karma Sunday |
| Wednesday, March 30 | Needing You…. |
| Thursday, March 31 | My Left Eye Sees Ghosts |
| Friday, April 1 | Needing You…. |
| Saturday, April 2 | Running on Karma Sunday |
| Sunday, April 3 | Wu Yen |
| Monday, April 4 | Help! |
HKIFF Gala Dinner Party
W Happenings Presents: Global Glam 2011 Collection
The party will be kicked off at Sing Yin Cantonese Dining on March 30 from 8pm onwards. (Invitation only), the restaurant with unique features of Hong Kong’s streetscape will be turned into the hottest party venue in town. The night will showcase the GLOBAL GLAM FALL 2011 COLLECTION with the DJ Angus’s music tunes, and models will be moving through the space and interacting with guests. The Global Glam Collection is curated by W Hotels’s Global Fashion Director Amanda Ross. This exclusive style is inspired by where the new W hotels will be opened.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, and Verbier, among other international destinations. For more information, visit www.whotels.com .
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com .
