Proposed Joint Marketing Alliance Between Air China Singapore and Industrial & Commercial Bank of China Limited to Develop High End Travelers Market

BEIJING, May 5, 2011 /PRNewswire-Asia/ -- Since the beginning of March 2011, Air China Singapore has increased its investment in its flight capacity for the Singapore to Beijing route, in particular the capacity of first & business class seats increased 30%. Therefore, the objective of increasing the sales of first & business class seats had become the work focus this year for Air China Singapore.

The development of Singapore's finance industry over the years has been rapid & very advanced, hence the usage of credit card services by the local population is enormous; the Industrial & Commercial Bank of China (ICBC) is one of the many banks whom had benefited from such growth. In connection with this point, Air China Singapore proposed to have a joint marketing alliance with the Industrial & Commercial Bank of China (ICBC) in order to tap into its vast number of potential credit card members, thus developing Air China Singapore's high end travelers market.

The mechanics of the joint marketing alliance would be to promote Air China Singapore's first & business class seats to ICBC's valuable credit card members by offering exclusive first & business airfares on Air China for ICBC's valuable credit card members, providing prior and after ticket sales support & VIP check in services. On the other hand, ICBC will provide Air China Singapore's passengers with specialized banking products achieving the objectives of common resources sharing and in being mutually beneficial.

"Through the channels of ICBC, we at Air China Singapore believe that we can develop and expand rapidly the high end travelers market with a timely & effective marketing campaign showcasing Air China's latest products targeting ICBC's valuable credit card members, therefore laying a solid foundation in increasing the revenue quality of Air China Singapore routes," said Wu Tong, Air China Singapore Branch.