Hotel giant invites customers and trade partners to participate in Starwood Expos in the region
SHANGHAI, May 12, 2011 /PRNewswire-Asia/ -- Starwood Hotels & Resorts will kick off its unique Expos in Shanghai, Beijing and Guangzhou from May 16 to 20, 2011, with participation of hotels from China, other fascinating destinations around the world and associates from Starwood Sales Organization to showcase Starwood’s loyalty programs and latest hotel information and brand updates. This year Starwood Expos will be one of the largest yet, with 118 hotels represented by over 135 sales associates from 16 countries in Asia Pacific and around the world as well as over 1000 customers and travel trade professionals.
"Starwood Expos have proved to be very effective with our meetings, corporate and travel trade partners. This platform gives us the opportunity not only to update our customers on the growth of our footprint and Brand innovations in the Greater China region but also on Starwood globally. In turn the customers love the fact that it’s a one stop shop. We hold similar events in India, Australia, Singapore, Japan and Korea," commented Carol Chung, Regional Director of Starwood Sales Organization for Greater China, Starwood Hotels & Resorts. "During the Starwood Expos, we have the opportunity to showcase our products, initiatives and offers in this very important market for us, promoting existing and new hotels in the most fascinating destinations in the world, such as The Astor Hotel, a Luxury Collection Hotel, Tianjin, W Taipei, The St. Regis Lhasa Resort, upcoming openings like The Westin Wuhan Wuchang, Sheraton Shenzhou Peninsula Resort, Aloft Haiyang and hotels from other region including Sheraton Sapporo Hotel, The Westin Siray Bay Resort & Spa Phuket, Sheraton Abu Dhabi Hotel & Resort, The St. Regis Bora Bora Resort and many others ".
The Starwood Expo will start on May 16 from Shanghai at Sheraton Shanghai Hotels & Residences, Pudong and continue in Beijing at The St. Regis Beijing on May 18 before concluding at The Westin Guangzhou on May 20.
A key focus of the week is to drive more awareness for Starwood brands, existing and new hotels in the China market, illustrate the Starwood growth in the region, as well as update travel agents, Professional Conference Organizer, Destination Management Companies, corporate clients and meeting planners on the latest updates on our loyalty programs including Starwood Preferred Guest®, Starwood Preferred Planer® and Starchoice.
Hotel representatives in China, Japan, Thailand, Europe and USA, together with Starwood Sales Organization in Shanghai, Beijing and Guangzhou will participate in the Starwood Expos throughout the week.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
