First Half Year of 2011 Shipments Surged 37% YOY
HONG KONG, July 11, 2011 /PRNewswire-Asia/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products in June and the first six months of 2011.
In June 2011, the Group was able to sustain growth in the sales momentum of its handsets and other products. The Group's handsets and other products sales totaled 3,784,829 units during the month, up 29% from the corresponding period in 2010. Of this total, 3,285,055 units were sold in overseas markets and 499,774 units were sold in the PRC, representing year-on-year increases of 23% and 98%, respectively. For the first six months in 2011, the cumulative sales volume of handsets and other products rose 37% year-on-year to 19,451,175 units, with the sales volume in overseas markets increasing by 38% from the corresponding period of the previous year.
The sales growth was mainly attributable to its successful geographic expansion into new and high potential markets, together with the successes of "Step-up" product strategy and efforts in brand building and ODM development. During the six-month period ended 30 June 2011, the Group was able to stay ahead of the changing market environment and created a sustained growth in demand for the Group's handsets and other products.
The Group continued to develop its business in China. In June, the Group launched the first shop in China that offers users a range of online and offline interactive experiences to help accelerating the penetration of ALCATEL ONE TOUCH brand in China's e-commerce market. The Group also plans to continue to strengthen the market reach and brand profile of ALCATEL ONE TOUCH in major cities such as Shenzhen, Wuhan, Hangzhou, Beijing, Shanghai and other first tier cities. On 2 July 2011, the national road show of "Mobile ALCATEL ONE TOUCH -- Experience Store" kicked off in Shanghai. The event, integrated with features such as brand promotion, product display, interactive experience, and sales enquiries, effectively enhanced the customer's understanding of the culture and services of ALCATEL ONE TOUCH.
In our overseas market, the Group is one of the key official sponsors of Le Tour de France 2011 cycling competition this year. The main races of the competition have already commenced since 2 July 2011. It is anticipated that the sponsorship will be able to further enhance the brand positioning of ALCATEL ONE TOUCH.
Handset and Other Products Sales Volume (Unaudited Data)
| Units | June 2011 |
June 2010 |
YoY Change (%) |
Jan-June 2011 |
Jan-June 2010 |
YoY Change (%) |
| Total | 3,784,829 | 2,927,893 | +29% | 19,451,175 | 14,228,093 | +37% |
Sales volume data is also available at the Company's website: http://tclcom.tcl.com.
About TCL Communication
TCL Communication Technology Holdings Limited (stock code: 02618), together with its subsidiaries design, manufacture and market an expanding portfolio of mobile and internet products worldwide under two key brands - TCL and ALCATEL ONE TOUCH. The Group's portfolio of products is currently sold in the PRC and over 120 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the PRC with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com .
For further enquiries, please contact Hill & Knowlton Asia Ltd.:
Email: tclcomm@hillandknowlton.com.hk
| Agnes Suen Tel: +852-2894-6251 / +852-9050-5406 |
Jingo Chan Tel: +852-2894-6213 / +852-9253-0127 |
